Salesforce.com 2015 Annual Report Download - page 10

We were incorporated in Delaware in February 1999. Our principal executive offices are located in
San Francisco, California and our principal website address is www.salesforce.com. Our office address is
The Landmark @ One Market, Suite 300, San Francisco, California 94105.
The Cloud, Social, Mobile and Data Science Revolutions
We believe that the convergence of cloud, social, mobile and data science technologies is fundamentally
transforming how companies sell, service, market, engage and innovate.
Cloud computing has changed the way enterprise business apps are developed and deployed. Organizations
no longer need to buy and maintain their own infrastructure of servers, storage and development tools in order to
create and run business apps. Instead, companies can gain access to a variety of business apps via an Internet
browser or mobile device on an as-needed basis, without the cost and complexity of managing the hardware or
software in-house.
The broad shift to social networking has transformed the way people engage and collaborate and is
accelerating the adoption of technologies that connect people and products through “feeds” and notifications. In
addition, the proliferation of mobile phones worldwide continues, and enterprise mobile apps are making it
possible for people to conduct business from their phones. As more people and devices become connected,
companies are looking for new ways to harness the multitude of data from these connections for new insights to
drive business success. Progress in data science and machine learning will move companies beyond just
automating business processes to more data-driven, predictive computing.
We believe Salesforce is at the forefront of delivering more than a system of record and a system of
engagement, but also a system of intelligence for companies of every size and industry to connect with their
customers in entirely new ways.
Our Six Cloud Service Offerings
We provide enterprise cloud computing solutions that include apps and platform services, as well as
professional services to facilitate the adoption of our solutions. We offer six core service offerings, all integrated
on a single platform, that empower companies to grow sales faster, deliver customer service on multiple devices,
market through one-to-one customer journeys, build branded communities for customers, partners and
employees, deliver analytics for every business user and develop mobile apps quickly and easily.
Our core service offerings are as follows:
Sales Cloud. The Sales Cloud is a platform for sales force automation that enables companies to store
data, access accurate customer and prospect information, track leads and progress, forecast opportunities
and collaborate around any sale on desktop and mobile devices. Our customers use the Sales Cloud to
grow their sales pipelines, close more deals, improve sales productivity and gain valuable business
insights. The Sales Cloud also offers solutions for partner relationship management (including channel
management and partner communities) and complete, accurate customer and contact information.
Service Cloud. The Service Cloud is a platform for customer service, enabling companies to effectively
address their customer service and support needs. Our customers use the Service Cloud to connect their
customer service agents with customers on a multitude of devices and across multiple channels—phone,
email, chat, self-service web portals, social networks, online communities and directly within their own
products and apps.
Marketing Cloud. The Marketing Cloud is a platform for digital marketing that enables companies to
plan, personalize and optimize one-to-one customer interactions. Our customers use the Marketing Cloud
to map customer journeys to digital marketing interactions across email, mobile, social, web and
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