JVC 2003 Annual Report Download - page 7

Victor Company of Japan, Limited
Annual Report 2003 05
stand out in the market and capture greater share in our five priority business areas. We plan to introduce these “Only
One” products in as many global markets and product categories as possible.
Creating “Only One” Products in Five Priority Business Areas
JVC is focusing on five priority business areas where demand is expected to grow—high-definition displays, digital
high-density storage, network AV systems, Components & Devices, and Software & Media. Recently, demand is
shifting toward products that demonstrate two qualities: superior performance and digital technology. Our expertise
in high-quality visual and audio technology puts us in an ideal position to benefit from this trend. We now direct our
energies into developing and marketing a family of “Only One” products based on this approach, all of which can
become market leaders or significantly increase market share in their respective product category.
We are launching these products in conjunction with strategies tailored to specific regional markets aimed at
raising JVC brand value on a global scale. In the US, we are building closer relationships with retailers such as
regional volume retailers and specialist audiovisual chains, to put in place a strong network capable of carefully
explaining and selling our “Only One” products. In Europe, we hope to capitalize on number of awards bestowed upon
JVC products by the influential European Imaging and Sound Association (EISA) to expand sales, and bolster our
presence in growing markets such as southern and eastern Europe and Russia. In Asia, and the key Chinese market,
we will work to grow sales of televisions, camcorders and car AV systems. And in our home market, centered on our
range of “Digital High-definition Universe”1 products, we will implement a sales strategy carefully matched to each
distribution channel to capture a greater market share.
1Known as “Digital Hi-vision World” in Japan
Sustained Growth Driven by Technological Capabilities
For JVC to transform itself into a high-performance global company, it must create a portfolio of distinctive products
that customers really want. This is where our advanced technological capabilities will play a crucial role in attracting
customer attention. Here we will leverage high-quality picture technology, like Digital Image Scaling Technology
(DIST)2 , high-quality sound technology such as CC Converters, DD Speakers and digital compression, and sophisti-
cated volume production technology. Using these strengths, we will develop products that satisfy demand for pre-
mium audio and visual quality, and launch new high value-added products based on careful assessment of market
trends. We will support this approach with manufacturing reforms to ensure we launch new products in a more rapid
and flexible manner, thereby ensuring we capitalize on every market opportunity.
2Known as Digital Emotion Technology (DET) in Japan
Building a Responsive and Lean Value Chain
JVC shuns a vertically integrated manufacturing approach based on in-house sourcing of all semiconductors and
components, in favor of a more dispersed, specialized structure. More specifically, this means we combine the
resources of key suppliers of materials and components with our own technological expertise to create a responsive
and lean value chain unique to JVC. We produce key devices that add the most value and make our products different,
but we also use a global procurement framework to identify and source the best core components for our products.