JVC 2003 Annual Report Download - page 12

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Victor Company of Japan, Limited
10 Annual Report 2003
10 Annual Report 2003
Victor Company of Japan, Limited
Initiative Two:
Change Our Product Lineup—There is a major transformation underway
in home electronics retailing: stores increasingly stock their shelves with
value-added products more likely to sell than high-volume, low-margin
products of the past. JVC will tap this demand with “Only One” products
that showcase the value of the JVC brand. And as we work to realize our
vision of creating new ways to communicate through music and images,
we no longer attempt to launch multiple products in a wide range of
categories. Instead, we have chosen a more challenging route. Our new
objective is to reduce our lineup and launch value-added products not
subject to price competition. We will use these products to capture market
share and generate profits commensurate with their enhanced value.
Based on this strategy, we aim to raise JVC’s profile. Ultimately, we
hope to create a global brand synonymous with quality and value, develop
a reservoir of expertise that transcends digital technology, and create a
corporate culture that cares about details. Our overriding motivation is
to create “Only One” products that are leaders in their markets.