Hyundai 2015 Annual Report Download - page 38

DREAM MOVE : PROVIDING CAREER GUIDANCE AND
NURTURING SOCIAL INNOVATORS
‘Looking for Three-Leaf Clovers’ is a program created to
provide one-to-one mentoring from college students to
children who have suffered a loss as a result of a traffic
accident. The program began as the ‘Make-a-wish’ program
in 2005 before it changed into the current program in 2013.
Nearly 1,400 young children have received support over the
past ten years. In 2015, the mentoring program doubled in
size providing opportunities for 80 mentors to meet with 80
mentees once a month. Funding support was also provided to
allow young students to explore topics they were interested in.
Hyundai Motor’s employees also participated in the program
as mentors. In 2016, we signed a partnership agreement with
leading companies and institutions to provide more hands-on
experience for participants.
In 2015, Hyundai Motor also launched a new initiative ‘H-Social
Creator’ which aims to cultivate young social innovators. The
program selected 20 college students and provided them with
an in-depth regular workshop on Creating Shared Value (CSV)
over six months. Participants discussions covered a wide variety
of issues including our aging society, pollution, urbanization,
slow economic growth and brainstormed ideas.
GREEN MOVE : FOR THE PROTECTION OF NATURE AND
TACKLING CLIMATE CHANGE
Hyundai Motor started its second ‘Hyundai Green Zone’
project in China to help reverse desertification in 2008.
The project succeeded in transforming 50 million m2 of inner
Mongolia’s Kunshantag Desert into green land. As a result of
this project, Hyundai Motor has been selected as ‘The Most
Responsible Company in China’ for six consecutive years
since 2010.
The second project will be in the northern part of China, in the
Zhenglan Qi district, covering 40 million m2 of land, and will run
for five years starting in 2018.
To reduce roadkill and thereby the number of resultant traffic
accidents, Hyundai Motor supported the establishment of
Korea’s first roadkill prevention association. Hyundai Motor is
also contributing to other environmental protection programs
such as the restoration and preservation of the Taehwa River,
the habitat of the tailed silk butterfly.
We will continue to launch a number of new programs to help
protect the environment and tackle climate change.
HAPPY MOVE :
HELPING OUR NEIGHBORS WITH CARE
Hyundai Motor organized 134 volunteer groups through-
out its operation sites and is providing volunteer services in
partnership with 168 welfare centers. In 2015, a total of 9,000
employees participated in volunteer services helping under-
privileged people, especially before traditional holidays and
during the end of year holiday season.
A total of 70 volunteer groups lent their support to nearby
farming towns, during the busy seasons in spring and autumn.
We are also supporting the ‘H-Family Volunteer’ program
which is a weekend volunteer program for Hyundai Motor’s
employees’ family members and the ‘H-Family Workcamp’
which is similar to the ‘H-Family Volunteer’ but with inter-
national university students. There is also the ‘H-Volunteer
Designer’ program which provides grants to employees who
design an original program.
The ‘Happy Move Global Youth Volunteer’s Corps’ is a
program which started in 2008 and is actively engaged in com-
munity services in China, India and Vietnam. More than 7,510
volunteers have visited 20 countries over the last eight years.
We plan to invite Hyundai Motor customers to participate in
our ‘Happy Move’ programs in the future.
NEXT MOVE : CREATING A BETTER FUTURE WITH
TECHNOLOGIES AND SERVICES
‘Next Move’ CSR programs aim to create benefits for society
and the company by utilizing Hyundai Motor’s expertise
and service infrastructure. Most recently, Hyundai Motor
celebrated the opening of the ‘Hyundai-KOICA Dream Center’
at the Hanoi Industrial Vocational College in Vietnam. The
center is a vocational school jointly established with the
Hyundai Motor Group, Hyundai E&C, the Korea International
Cooperation Agency (KOICA) and Plan International to train
students, in Vietnam, in automobile repair and construction
and then to help them get jobs. Following the openings of
centers in Ghana, Indonesia and Cambodia, this is the fourth
Dream Center. The new center is the first center created
in partnership with a non-automotive company within the
Hyundai Motor Group.
Hyundai Motor handed over the first bobsleigh built by its
in-house engineers to the national bobsleigh team of South
Korea. Hyundai Motor built a brand new bobsleigh for the
team to help them with the upcoming 2018 Winter Olympics.
Hyundai Motor’s engineers worked with the Korean national
bobsleigh team to develop bobsleighs tailored to the individual
athletes. New advanced engineering methods were developed
and technologies used in advanced automobile development
were applied to develop this bobsleigh.
HYUNDAI MOTOR COMPANY Annual Report 2015
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