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Installation Photograph,
Diana Thater: The Sympathetic Imagination
, Los Angeles County Museum of Art, November 22, 2015-February 21, 2016, ⓒ Diana Thater, photo ⓒ Fredrik Nilsen.
HYUNDAI MOTOR AS A PARTNER
OF ARTISTS,
SUPPORTING THE FUTURE OF ART.
BEYOND THE WORLD
ART
Hyundai Motor has signed an agreement with the National
Gallery of Modern Art in Seoul and the Tate Museum of
Modern Art in 2014. In 2015, it signed another long-term
partnership agreement with the Los Angeles County Museum
of Art.
The new agreement commits Hyundai Motor and the
Los Angeles County Museum of Art to collaborate together on
programs to explore new possibilities in art and technology.
The commitment will last for the next 10 years until 2024.
In 2015, Hyundai Motor hosted a design exhibition on
‘Fluidic Sculpture’ design philosophy titled ‘Sculpture in
Motion’. Hosted at the Sejong Art Center, the most prestigious
art center in South Korea, the exhibition was a great success
with enthusiastic responses from visitors.
EXPLORING NEW WAYS TO EXPLORE ART
BRILLIANT PROJECT
Hyundai Motor launched ‘The Brilliant Art Project’ in 2013 with
the goal to enable a greater number of people to experience
art. In South Korea, we are working with local artists from
different genres each year and creating various art works.
Hyundai Motor also hosted exhibitions for people to share their
best moments with their cars with the help of artists.
Titled ‘Brilliant Memories Created Together’, the exhibition
received positive reviews from visitors, helping them relive their
fond memories.
Through the ‘Brilliant Music Project’, one of the longest music
videos containing some vivid life stories from over 170,000
people in 17 countries was produced. Hyundai Motor and global
media group Bloomberg is preparing to launch a collaborative
project ‘Brilliant Ideas’ TV series, which highlights the life of
75 artists over at three year period.
Hyundai Motor
Art Project
GLOBAL
ART PROJECTS
HYUNDAI MOTOR COMPANY Annual Report 2015
36 37