Hyundai 2015 Annual Report Download - page 18

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PUSHING THE BOUNDARY OF
AUTOMOTIVE DESIGN
INNOVATIVE DESIGN WITH BEST
ELEMENTS OF ART AND NATURE.
BEYOND THE WORLD
FLUIDIC SCULPTURE
UNIQUE DESIGN PHILOSOPHY OF
HYUNDAI MOTOR
‘Fluidic Sculpture’ is Hyundai Motor’s design philosophy which
aspires to create advanced designs for automobiles.
The design philosophy also guides us to create unique designs
which stand out from the crowd as uniquely Hyundai Motor.
‘Fluidic Sculpture’ takes its inspiration from nature and
through a unique process turns this inspiration into a great
design. The end result embodies nature’s vibrant energy
and dynamism. Breaking down the barriers between art and
automobile design, ‘Fluidic Sculpture’ has led to the creation
of some outstanding artistic automobile designs.
The smooth and dynamic design of Hyundai Motor’s vehicles
has in turn given a unique design identity to Hyundai Motor.
Hyundai Motor’s design identity is not a fixed concept but
will continue to evolve in order to meet the ever increasing
customer demands for greater design.
Design
Philosophy
HYUNDAI MOTOR COMPANY Annual Report 2015
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