Hyundai 2015 Annual Report Download - page 23

HYUNDAI MOTOR’S FIRST
DEDICATED GREEN MODEL
DEVELOPED AS PART OF THE
‘BLUE DRIVE’ STRATEGY.
INCUBATING INNOVATION FOR
FUTURE MOBILITY.
IONIQ PROJECT IONIQ
In January 2016, Hyundai Motor
launched its first unique green car IONIQ
in South Korea and presented its new
vision of green automobiles.
Developed under the concept of
‘Launching future mobility for a better
life’, IONIQ was created to be the
greenest car available in its class. IONIQ
also serves as a forerunner of Hyundai
Motor’s vision for the future and a key
milestone for beginning the wave of new
green vehicles. Hyundai Motor unveiled
three models with its eco-friendly IONIQ
line-up at the 86th Geneva International
Motor Show held in the Geneva Palexpo,
Switzerland.
The company offers Hybrid, Plug-in
Hybrid (PHEV) and battery-only Electric
Vehicle (EV) models.
IONIQ will build upon its reputation as
one of the best hybrid electric cars and
begin the next chapter in mobility.
Built to provide a unique driving
experience with many advanced
features, IONIQ presents a unique value
proposition.
IONIQ’s unique powertrain provides
exceptional fuel efficiency and dynamic
performance in a single package.
With a lightweight yet sturdier vehicle
body, a high performance sports car-
like low center of gravity, and agile high
precision steering driving deliver an
exciting experience.
The aerodynamic exterior design and
high-tech themed interior design strike
a balance to create a great look inside
and out that style-conscious drivers can
be proud of.
IONIQ has all the great merits of a green
car. However, it also provides a unique
driving experience unlike other green
cars, marking the beginning of the
future’s mobility.
REALIZING MOBILITY FREEDOM
BY REMOVING BOUNDARIES AND
LIMITATIONS
Project IONIQ is an innovation incubation
program with the aim of realizing
‘Freedom in Mobility’ by going beyond
limitations.
We will break free from problems related
to transportation in our daily lives and
redefine mobility to achieve true
‘Freedom in Mobility’.
The ultimate goal is to present a new
lifestyle based on improved mobility.
Project IONIQ is Hyundai Motor’s initiative
to achieve the necessary innovations to
enable a new lifestyle with new means of
transportation.
Project IONIQ will innovate all aspects of
mobility to enable a new lifestyle starting
with Hyundai Motor’s first dedicated
green car IONIQ.
FREEDOM FROM ACCIDENTS AND
INCONVENIENCES
How much will our lives improve when
we can enjoy automobiles that forecast
traffic changes, evade the risks of car
accidents and make their way to your
destination on their own? We have
already seen the possibilities. Project
IONIQ makes it possible for people to
enjoy a more comfortable and time-
efficient means of transport.
FREEDOM TO CONNECT WITH
EVERYDAY LIFE WHILE ON THE MOVE
With the improvements in network
technology, automobiles are not simply
a means of transportation; but rather,
a moving living space. This implies that
the barrier that previously separated
transportation and daily life no longer
exists. If one could go shopping, take
a rest, and get some work done in a car,
our lives would be much more flexible.
FREEDOM FROM ENVIRONMENTAL
POLLUTION AND ENERGY EXHAUSTION
Meeting the needs of people,
society and the environment is
an absolute necessity for the future
of transportation. IONIQ comes with
three eco-friendly powertrain options,
providing a means of transportation
free from environmental pollution and
energy depletion, achieving a new level
of ‘Freedom in Mobility’.
FREEDOM TO EFFORTLESSLY ACCESS
MOBILITY WHENEVER AND WHEREVER
Project IONIQ studies the new concepts
and methods to help more people move
easily and simply according to changing
social trends and lifestyles. The idea is
to allow anyone to enjoy the freedom of
mobility anytime, anywhere. For example,
by providing service with vehicles for
use at an agreed place and time.
FOUR KEY DIRECTIONS OF PROJECT IONIQ
IONIQ &
Project IONIQ
Hybrid
Electric
Plug-in Hybrid
HYUNDAI MOTOR COMPANY Annual Report 2015
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