Hyundai 2015 Annual Report Download - page 25

Download and view the complete annual report

Please find page 25 of the 2015 Hyundai annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

FUTURE DESIGN DIRECTION OF GENESIS
As a design-focused brand, Genesis has unveiled its striking ‘New York Concept’
luxury sports sedan at the 2016 New York International Auto Show. The New York
Concept hints at future Genesis design direction that will distinguish forthcoming
Genesis products. The advanced technological content, the precision in the design
language and the superb execution are evidence of the dedication and devotion
which characterize the Genesis brand.
NEW YORK CONCEPT
While design is what attracts people to a product in the first
place, good design goes well beyond styling. Thoughtful, well-
executed design makes us feel good, and intuitive design makes
things easier to use. Intelligent design delivers a rewarding
experience for users, and has a positive impact on their lives.
Genesis strives to go beyond the expectations of its customers
and the market whenever it shows a new model by showing a
more creative and progressive design.
OUR VISION IS TO BECOME AN AUTHENTIC
AND RELEVANT GLOBAL LUXURY BRAND BY
DELIVERING OUTSTAND AND FASCINATING
PRODUCTS AND SERVICES. AND FASCINATION
ALL STARTS WITH GREAT DESIGN, WHICH CAN BE
SENSED AT FIRST SIGHT. IT DOES NOT NEED ANY
EXPLANATION.
DESIGN AND DESIGN QUALITY
NEW YORK CONCEPT
Acknowledging the Genesis brand’s sporty and agile
nature, the hybrid concept generates 245 ps and
36.0 kgf·m of torque from its 2.0 T-GDi powertrain
coupled with an 8-speed automatic transmission.
48 49