Hyundai 2015 Annual Report Download - page 32

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2nd
JD Power U.S. IQS Non-luxury Brand
Proactive & Creative
Global Safety Quality Management
HYUNDAI MOTOR STRIVES TO BECOME
A TRUSTED BRAND BY EMPLOYING
CREATIVITY IN QUALITY MANAGEMENT.
CUSTOMER VALUE : QUALITY
PROACTIVE QUALITY MANAGEMENT
STRATEGY
When it comes to quality management,
our goal is to produce vehicles with
zero defects. In order to realize this
ambitious goal, we implemented what
we call a ‘Proactive & Creative Global
Safety Quality Management’ structure
which drives our efforts.
It is a unique strategy which promotes
quality management as the top priority
within the company and strengthens
internal capacity in all areas including
development, production and support,
with the single goal of making
Hyundai Motor the most trusted brand.
Hyundai Motor has also created a
customer-oriented quality management
platform and process, Q-Culster, which
identifies and addresses potential
quality issues associated with vehicle
safety at the development stage.
The process is internally referred to as
the ‘Safety Quality Troubleshooter’.
In terms of after-sales service, Hyundai
Motor is increasing its capacity to
detect, improve and address problems
while the scale of issues is as small as
possible, promoting safety and quality
at the same time.
RECOGNITION FOR HIGH QUALITY
Thanks to all of our quality management
efforts, Hyundai Motor ranked as the
number two non-luxury automaker in
the JD Power 2015 U.S., maintaining its
ranking from the previous year. In terms
of vehicle models, the 2015 Tucson
and Accent (Verna) were awarded the
highest initial quality in the Small SUV
and Small Car segments respectively.
Elantra and Santa Fe also ranked as
one of the top three models in their
respective segments. In the JD Power
2015 China Initial Quality Study, Hyundai
Motor ranked first out of 46 non-luxury
brands. Moreover, four Hyundai Motor’s
models Verna, Langdong Elantra, Mingtu
and ix25 were all segment leaders, out
of 11 segments. It was the first time
Hyundai Motor’s models won four
segment titles since the study began in
2000. Of particular note is the Langdong
Elantra which was a segment winner
for the second year in a row, further
strengthening its reputation for quality
in the Chinese auto market.
In Europe, Hyundai Motor ranked
third among 20 automakers in the
2015 Quality Report by AutoBild,
one of the most authoritative
automotive magazines in Europe.
Hyundai Motor is competing with experienced
automakers in the U.S., China and Europe as well
as emerging markets. By providing a uniquely
refined customer experience in the different
markets around the world, Hyundai Motor has
achieved the highest brand value yet.
1st
JD Power China IQS Non-luxury brand 3rd
Autobild 2015 Quality Report, Germany
Sales
Best Buy Brand
SQ
Marketing
Global SQ
Winner
SQ Mindset
Innovation
Achieve global
competitiveness in sales
Become the best buy brand
Raise customer awareness
in safety and quality
Achieve best product quality
in the market
Reframe safety quality management from
the customer’s perspective
Hyundai Motor
Global Production Sites
HYUNDAI MOTOR COMPANY Annual Report 2015
62 63