Hyundai 2015 Annual Report Download - page 16

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MAKING PEOPLES’ DREAMS COME
TRUE, AUTONOMOUS DRIVING IS
RIGHT AROUND THE CORNER.
BEYOND THE FUTURE
SMART
TECHNOLOGY
The core of autonomous driving is the Advanced Driver Assistance System (ADAS).
Hyundai Motor first introduced its ADAS technology in 2010 with the ix35 (Tucson)
autonomous demonstration car. The company has since introduced a number of new
technologies which enable autonomous driving and are applying those technologies to
production cars. November 2015, Hyundai Motor acquired a license to test autonomous
driving technologies with its ix35 Fuel Cell (Tucson Fuel Cell) in Nevada, U.S. Hyundai
Motor was the second company to acquire a license to test autonomous driving
technology in the U.S. The ix35 Fuel Cell (Tucson Fuel Cell) was equipped with a large
number of new autonomous driving and safety technologies, including features for
various types of roads including congested ones, making emergency maneuvers to
the hard shoulder, navigating narrow roads and more. In December 2015, the ‘Genesis
Smart Sense’, a collection of ADAS technologies was unveiled with the Genesis G90.
It was the latest iteration of Hyundai Motor’s autonomous driving technology.
AUTOMOBILES AS A MOVING LIVING SPACE,
HYUNDAI MOTOR IS ACCELERATING INTO THE FUTURE.
An automobile is not just a means of transport or just a product of engineering.
Hyundai Motor is leading the development of technologies to utilize automobiles as IT
machines which can effortlessly access information on the Internet and communicate
vehicle information wherever necessary. The ‘Connected Car’ currently under
development by Hyundai Motor will not only enable new features such as remote
diagnostics but also autonomous driving.
Through full integration of latest IT technologies, automobiles can function like a high
performance computers on wheels. Hyundai Motor’s vision of ‘Hyper-connected
Intelligent Cars’ is to link automobiles not just with homes and offices of drivers but
with the network of cities or regions it is located in.
Hyundai Motor plans to introduce four main service fields which include:
Smart Remote Maintenance Service, Autonomous Driving, Smart Traffic, and Mobility
Hub. In addition to continued R&D investment and recruitment of top talent,
Hyundai Motor is actively pursuing open innovations through collaboration
with global partners. Hyundai Motor plans to embark on a new era of
connecting the ‘Car to Life’ with cars becoming the hub of infinite information.
ADAS technologies currently employed in production models
Lane Keeping Assist System (LKAS)
Autonomous Emergency Braking system (AEB)
Advanced Smart Cruise Control (ASCC)
Advanced Smart Parking Assist System (ASPAS)
Forward Collision Warning System (FCWS)
Highway Driving Assist (HDA)
Smart Blind Spot Detection (SBSD)
ACCELERATING THE ERA OF
‘CAR TO LIFE’
Four main service fields of
Hyper-connected Intelligent Cars
Autonomous Driving
Smart Remote Maintenance Service
Mobility Hub
Smart Traffic
Smart Technology
HYUNDAI MOTOR COMPANY Annual Report 2015
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