Holiday Inn 2009 Annual Report Download - page 25

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Business review 23
Creating the right environment: Room to be yourself
Room to have a great start
In spite of the continuing economic recession and its impact on
revenues, we continued to open hotels and we anticipate the need
to recruit 160,000 people over the next three years. IHG’s online
recruitment system attracts and matches candidates to job
vacancies. Over 240,000 CVs were posted to the site during the
last year and over 6,000 people were appointed as a result of
their online applications.
In China, we have established a number of initiatives as part of our
focus on recruiting talented individuals to support the anticipated
number of openings over the next few years. We have introduced a
number of fast-track programmes aimed at bringing in professionals
from human resources and finance backgrounds to support our
growth plans. We have also developed the IHG Academies in
partnership with a number of educational bodies to provide training
to students to equip them with skills required by the hotel industry.
These Academies operate in 11 locations, are supported by 25
partners in the region and in December 2009 had 5,000 students
enrolled on one of these programmes.
Our franchisee in Panama continues to provide a school to
teach our employees the skills required in all aspects of hotel
management, particularly in areas of skills shortage such as
food and beverage management. During the year, we have been
planning a similar hotel school in Egypt. We also continue to
provide an extensive range of training to our employees including
e-learning curricula from respected business schools such as
Cornell University in the US.
Room to be involved
Great emphasis is placed on employee communication, particularly
on matters relating to the Group’s business and its performance.
Communication channels include global management conferences,
team meetings, informal briefings, in-house publications and
intranets. The Group has continued to improve the capability of the
corporate intranet site, ‘Merlin’, which now provides continuous
access to information about people, policies and news across all
hotels, corporate offices and reservations centres.
Regular employee feedback is obtained to ensure that IHG meets
expectations and delivers on its commitments. The Group conducts
a twice-yearly survey that measures employee opinion and
attitudes. This survey covers employees in owned and managed
hotels, corporate offices and reservations centres. We have not
reported the survey data on our joint venture partners.
Since the first survey in 2007, we have continued to achieve very
high response rates with over 89,000 employees participating in
the November 2009 survey.
2009 response rates 2008 response rates
Division/region %%
Americas hotels 90 89
EMEA hotels 89 86
Asia Pacific hotels 93 93
Corporate offices 89 88
Reservations centres 91 87
Winning Ways
Do the right thing
We always do what we believe is right
and have the courage and conviction
to put it into practice, even when it
might be easier not to. We are honest
and straightforward and see our
decisions through.
Show we care
We want to be the company that
understands people’s needs better than
anyone else in our industry. This means
being sensitive to others, noticing
the things that matter and taking
responsibility for getting things right.
Aim higher
We aim to be acknowledged leaders in
our industry, so we have built a team
of talented people who have a real will
to win. We strive for success and value
individuals who are always looking for
a better way to do things.
Celebrate difference
We believe that it’s the knowledge of our
people that really brings our brands to
life. While other companies may want
to impose a rigid, uniform view of the
world, we do not. Our global strength
comes from celebrating local
differences whilst understanding that
some things should be kept the same.
Work better together
When we work together we are stronger.
We’re at our best when we collaborate
to form a powerful, winning team. We
listen to each other and combine our
expertise to create a strong, focused
and trusted group of people.
Financial returns
Our people
Guest experience
Responsible
business
BUSINESS REVIEW