Holiday Inn 2009 Annual Report Download - page 17

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Business review 15
Americas hotel and room count
Americas pipeline
Hotels Rooms
Change Change
At 31 December 2009 over 2008 2009 over 2008
Analysed by brand
InterContinental 55 –18,499 (3)
Crowne Plaza 202 15 55,690 4,566
Holiday Inn 884 (36) 158,201 (10,576)
Holiday Inn Express 1,846 124 158,284 12,260
Staybridge Suites 178 28 19,320 2,948
Candlewood Suites 254 50 25,283 4,642
Hotel Indigo 32 11 3,966 1,328
Holiday Inn Club
Vacations 652,892 480
Other brands 22 22 3,219 3,219
Total 3,479 219 445,354 18,864
Analysed by ownership type
Franchised 3,245 194 398,004 15,934
Managed 223 24 43,638 2,723
Owned and leased 11 13,712 207
Total 3,479 219 445,354 18,864
The Americas hotel and room count increased by 219 hotels
(18,864 rooms) to 3,479 hotels (445,354 rooms). The growth
included openings of 375 hotels (40,584 rooms), predominantly
under the franchised business model. By brand, Holiday Inn
Express generated openings of 198 hotels (17,491 rooms) whilst
the extended stay brands, Staybridge Suites and Candlewood
Suites, achieved openings of 78 hotels (7,548 rooms) in 2009.
Net growth also included removals of 156 hotels (21,720 rooms),
predominantly Holiday Inn and Holiday Inn Express hotels removed
as part of the Group’s roll-out of the Holiday Inn brand family
relaunch which entails the removal of lower quality, non-brand
conforming hotels.
Hotels Rooms
Change Change
At 31 December 2009 over 2008 2009 over 2008
Analysed by brand
InterContinental 6(1) 2,040 (253)
Crowne Plaza 33 (10) 6,962 (2,685)
Holiday Inn 216 (47) 27,942 (4,910)
Holiday Inn Express 486 (153) 43,438 (13,027)
Staybridge Suites 116 (38) 12,508 (4,170)
Candlewood Suites 169 (73) 14,851 (6,939)
Hotel Indigo 47 (8) 5,987 (1,045)
Total 1,073 (330) 113,728 (33,029)
Analysed by ownership type
Franchised 1,063 (319) 111,108 (31,256)
Managed 10 (10) 2,620 (1,588)
Owned and leased –(1) –(185)
Total 1,073 (330) 113,728 (33,029)
The Americas pipeline totalled 1,073 hotels (113,728 rooms) as at
31 December 2009. During the year, 29,353 room signings were
completed, compared with 60,402 room signings in 2008. Signing
levels declined as a result of lower real estate and construction
activity amid the economic downturn and an associated tightening
of credit availability. Demand in the key midscale segment
remained positive, representing 66% of hotel signings.
BUSINESS REVIEW