eBay 2011 Annual Report Download - page 9

more merchants in 2012.
Our inventory offers variety and choice.
With over 300 million listings available on all of our Marketplaces websites as of December 31, 2011, we offer buyers a broad range of
listings across a wide number of categories. We have new, refurbished and used products, common and rare items, and branded and unbranded
products. Our listings include products and services from more than 50,000 categories. As of December 31, 2011, there were more than 80
branded Outlet stores on eBay.com offering customers new items at great values.
We maintain high standards for trust and safety and customer service.
We have developed a number of features on our platforms in the areas of trust and safety (including our Feedback Forum, SafeHarbor
Program,Verified Rights Owner Program and eBay Buyer Protection), customer support and value-added tools and services, as well as loyalty
programs (for both buyers and sellers). These features are designed to make users more comfortable dealing with unknown trading partners and
completing commercial transactions on the Internet or through mobile devices, as well as rewarding our top buyers and sellers for their loyalty.
eBay Buyer Protection covers items purchased on our sites in the U.S., the U.K. and Germany through an eligible payment method and
protects most buyers with respect to items that are not received or not as described in the listing. Some purchases, including most vehicles, are not
covered. eBay Buyer Protection provides coverage for the purchase price of the item, plus original shipping costs, for a limited time period from
the date of the transaction, and includes a new, streamlined online interface to help buyers and sellers navigate their way through the process.
Payments
Our payments segment provides efficient payment and settlement capabilities for consumers and merchants on and off eBay websites and
other merchant websites. We have three primary payment brands: PayPal, which enables individuals and businesses to securely, easily and quickly
send and receive payments online and through a broad range of mobile devices in approximately 190 markets worldwide; Bill Me Later, which
enables U.S. merchants to offer, and U.S. consumers to obtain, credit at the point of sale for ecommerce and mobile transactions through Bill Me
Later's relationship with a chartered financial institution; and Zong, acquired in August 2011, which enables users with a mobile phone to
purchase digital goods and have the transactions charged to their phone bill. We also recently acquired BillSAFE, a provider of payment services
for online merchants in Germany who offer their customers the ability to pay for purchases upon receipt of an invoice.
Our payment networks are designed to be simple, safe and secure and are built upon the existing global financial infrastructure to create
global, real-time payment solutions. PayPal connects more than 15,000 financial institutions around the world, and buyers can typically use their
local payment method of choice, no matter where the seller is located. Users of our PayPal payments solutions can engage in cross-border
shopping, which may help merchants to increase sales volume by allowing them to sell to a global base of buyers.
We had approximately 106 million active registered accounts in approximately 190 markets as of December 31, 2011. We define active
registered accounts as all registered accounts that successfully sent or received at least one payment or payment reversal through the PayPal
system or Bill Me Later accounts that are currently able to transact and that have received a statement within the last 12 months.
Our PayPal payment processing solution is available both online and on mobile.
PayPal originally started as a payment solution for online transactions between consumers and merchants. With the advent of smartphones
and tablet computers, PayPal is becoming a popular form of payment for online and offline goods and services on mobile devices as well. In 2011,
PayPal's net total payment volume, or TPV, for transactions using mobile devices reached $4 billion, up from approximately $750 million in 2010.
PayPal's mobile checkout solutions offer merchants a convenient and easy way to accept payments through a mobile-optimized user experience.
Consumers with a PayPal account have the flexibility to pay without entering a credit card number or a billing and shipping address on their
devices. PayPal's mobile products are designed to deliver an end-to-end mobile shopping experience in a safe and secure environment.
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