eBay 2011 Annual Report Download - page 62

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revenues).
The following table sets forth, for the periods presented, certain key operating metrics that we believe are significant factors affecting our
net revenues.
Seasonality
The following table sets forth, for the periods presented, our total net revenues and the sequential quarterly movements of these net
revenues:
(2) Net revenues attributable to the GSI segment are reflected beginning from June 17, 2011 (the date the acquisition of GSI was completed).
Year Ended December 31,
Percent Change
from
Percent Change
from
2011
2010
2009
2010 to 2011
2009 to 2010
(In millions, except percentage changes)
Supplemental Operating Data:
Marketplaces Segment:
(1)
GMV excluding vehicles
(2)
$
60,332
$
53,532
$
48,346
13
%
11
%
GMV vehicles only
(3)
8,301
8,287
8,860
%
(
6
)%
Total GMV
(4)
$
68,633
$
61,819
$
57,206
11
%
8
%
Payments Segment:
Net TPV
(5)
$
118,758
$
91,956
$
71,607
29
%
28
%
GSI Segment:
GeC merchandise sales
(6)
$
2,046
$
$
N/A
N/A
(1)
eBay's classifieds websites and Shopping.com are not included in these metrics.
(2) Total value of all successfully closed items between users on eBay Marketplaces trading platforms during the period, regardless of
whether the buyer and seller actually consummated the transaction, excluding vehicles GMV.
(3) Total value of all successfully closed vehicle transactions between users on eBay Marketplaces trading platforms during the period,
regardless of whether the buyer and seller actually consummated the transaction.
(4) Total value of all successfully closed items between users on eBay Marketplaces trading platforms during the period, regardless of
whether the buyer and seller actually consummated the transaction.
(5) Total dollar volume of payments, net of payment reversals, successfully completed through our Payments networks (excluding PayPal's
payment gateway business), Zong, and on Bill Me Later accounts during the period.
(6) Represents the retail value of all sales transactions, inclusive of freight charges and net of allowance for returns and discounts, which flow
through the GSI ecommerce services platform, whether we record the full amount of such transaction as a product sale or a percentage of
such transaction as a service fee.
Quarter Ended
March 31
June 30
September 30
December 31
(In thousands, except percentage changes)
2009
(1)
Net revenues
$
2,020,586
$
2,097,992
$
2,237,852
$
2,370,932
Percent change from prior quarter
(1
)%
4
%
7
%
6
%
2010
(1)
Net revenues
$
2,196,057
$
2,215,379
$
2,249,488
$
2,495,350
Percent change from prior quarter
(7
)%
1
%
2
%
11
%
2011
(1)(2)
Net revenues
$
2,545,609
$
2,760,274
$
2,965,761
$
3,380,010
Percent change from prior quarter
2
%
8
%
7
%
14
%
(1)
On November 19, 2009, we completed the sale of a 70% equity interest in Skype to an investor group. Accordingly, Skype's revenue is not
consolidated in our 2011 and 2010 results. However, Skype's results of operations are consolidated in our 2009 results through the date of that
sale.