Virgin Media 2008 Annual Report Download - page 73

2007 from 10,526,400 at December 31, 2006, representing an increase in net RGUs of 397,000, of which
206,200 were added in the fourth quarter of 2007.
For the three months ended
December 31, September 30, June 30, March 31, December 31,
2007 2007 2007 2007 2006
Opening customers .......... 4,750,300 4,737,300 4,807,600 4,854,500 4,891,500
Customer additions .......... 225,100 256,500 191,900 184,300 213,500
Customer disconnects ........ (200,700) (243,500) (262,200) (231,200) (250,500)
Net customer movement ..... 24,400 13,000 (70,300) (46,900) (37,000)
Closing customers ........... 4,774,700 4,750,300 4,737,300 4,807,600 4,854,500
Cable churn(1) ............. 1.4% 1.7% 1.8% 1.6% 1.7%
Cable Revenue generating
units(2)(3)
Television ................. 3,478,100 3,417,000 3,396,600 3,390,000 3,353,900
DTV (included in Television) . 3,253,500 3,167,000 3,125,300 3,081,100 3,005,900
Telephone ................. 4,031,400 3,992,500 3,993,800 4,050,600 4,114,000
Broadband ................ 3,413,900 3,307,700 3,191,900 3,146,400 3,058,500
Total Cable Revenue Generating
Units ................... 10,923,400 10,717,200 10,582,300 10,587,000 10,526,400
Cable RGU/Customer ........ 2.29x 2.26x 2.23x 2.20x 2.17x
Triple-play penetration ........ 49.5% 47.0% 45.2% 42.9% 40.6%
Cable average revenue per
user(4) ................. £ 42.24 £ 41.55 £ 42.16 £ 42.75 £ 42.82
Cable ARPU calculation:
On-net Cable revenues (millions) £ 604.7 £ 590.5 £ 603.1 £ 620.0 £ 626.7
Average customers .......... 4,771,700 4,737,100 4,768,000 4,834,900 4,878,800
(1) Customer churn is calculated by taking the total disconnects during the month and dividing them by the average number of
customers during the month. Average monthly churn during a quarter is the average of the three monthly churn
calculations within the quarter.
(2) Each telephone, television and broadband internet subscriber directly connected to our network counts as one RGU.
Accordingly, a subscriber who receives both telephone and television service counts as two RGUs. RGUs may include
subscribers receiving some services for free or at a reduced rate in connection with promotional offers.
(3) Data cleanse activity in the second quarter of 2007 did not result in a change in customer numbers but did result in an
increase of 4,200 RGUs comprised of an increase of approximately 4,400 Television and 100 Telephone RGUs and a
decrease of approximately 300 Broadband RGUs.
(4) The monthly cable average revenue per user, or Cable ARPU, is calculated on a quarterly basis by dividing total revenue
generated from the provision of telephone, television and internet services to customers who are directly connected to our
network in that period together with revenue generated from our customers using our virginmedia.com website, exclusive of
VAT, by the average number of customers directly connected to our network in that period divided by three.
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