The Hartford 2008 Annual Report Download - page 218

Year ended December 31, 2007 compared to the year ended December 31, 2006
Earned premiums increased $129, or 3%, primarily due to earned premium growth in both AARP and Agency, partially
offset by a reduction in Other earned premium.
• AARP earned premium grew $215, or 9%, reflecting growth in the size of the AARP target market, the effect of direct
marketing programs and the effect of cross selling homeowners insurance to insureds who have auto policies.
• Agency earned premium grew $55, or 5%, as a result of an increase in the number of agency appointments and further
refinement of the Dimensions class plans first introduced in 2003. Dimensions allows Personal Lines to write a
broader class of risks. The plan, which is available through the Company’s network of independent agents, was
enhanced beginning in the third quarter of 2006 as “Dimensions with Auto Packages” and the enhanced plan is now
offered in 34 states with four distinct package offerings as of December 31, 2007.
• Other earned premium decreased by $141, primarily due to the sale of Omni on November 30, 2006 and a strategic
decision to reduce other affinity business. Omni accounted for earned premiums of $127 for the year ended
December 31, 2006.
131
Source: HARTFORD FINANCIAL S, 10-K, February 12, 2009