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SUZUKI MOTOR CORPORATION 7
Overseas Markets
1. Market Overview
Automobile sales volume in Europe in fiscal 2010
was down by 8% year-on-year at 13,709,000 units
owing partly to the end of purchase subsidies that
had been offered by national governments. By con-
trast, there was significant market growth in India,
where sales grew by 29% year-on-year to 2,520,000
units. Other markets also saw sales growth: Sales
in China were up 18% year-on-year at 18,435,000
units. Sales in North America were up 12% year-on-
year at 12,104,000 units. And sales in the five key
ASEAN countries (Indonesia, Thailand, Vietnam, the
Philippines, and Malaysia) were up 30% year-on-
year at 2,594,000 units.
2. Suzuki Sales
Suzuki’s overseas automobile sales volume in fis-
cal 2010 was up 19% year-on-year at 2,053,000
units. Suzuki saw significant sales growth in its key
markets, India and China. Suzuki’s sales in India
were up 30% year-on-year at 1,133,000 units thanks
partly to new models. They exceeded one million
units in a single fiscal year for the first time. Suzuki’s
sales in China were up 11% year-on-year at 290,000
units owing to growth in the market. Suzuki’s sales
also grew significantly in other markets: They were
up 33% year-on-year at 83,000 units in Pakistan and
up 51% year-on-year at 96,000 units in the five key
ASEAN countries (Indonesia, Thailand, Vietnam,
the Philippines, and Malaysia). By contrast, Suzuki
saw its sales in Europe fall by 14% year-on-year to
243,000 units and saw its sales in the United States
fall by 14% year-on-year to 25,000 units.
3. Suzuki Topics in Fiscal 2010
• CumulativeworldwidesalesoftheSwift(Suzuki’s
first world strategic model, which was launched in
2005) reached two million units in February 2011.
Cumulative sales of the Swift outside Japan stood
at about 1,720,000 units.
• Suzukilaunchedthesecondgenerationofthe
Swift (world strategic model).
• Suzuki’sflagshipsedan,theKizashi,won17
awards in eight countries owing mainly to its per-
formance and handling.
• MarutiSuzukiIndiaachievedcumulativeproduc-
tion volume of 10 million units in March 2011. The
company reached this milestone 27 years and
three months after starting to produce the Maruti
800 in 1983. In anticipation of further growth in
the Indian market, Maruti Suzuki India plans to
increase its annual production capacity from the
current to 1.2 million units to as much as 1.7 mil-
lion units by 2013.
Iwata Plant
Multi-purpose vehicle and commercial vehicle assembling
Kosai Plant
Passenger car assembling
Year in Review
Sagara Plant
Passenger car and automobile engines assembling,
foundry of engine components, machining