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SUZUKI MOTOR CORPORATION 9
Suzuki’s Worldwide Manufactur-
ing and Sales
Total overseas motorcycle production (including
ATVs) in fiscal 2010 decreased to 2,550,000 units,
93.0% compared to the previous year. Worldwide
production, including production in Japan, de-
creased to 2,735,000 units, 94.2% compared to the
previous year.
Sales of motorcycle (including ATVs) in overseas
market decreased to 2,616,000 units, 89.0% com-
pared to the previous year, while total global sales,
including Japan, were 2,695,000 units, 89.3% com-
pared to the previous year.
The Japanese Market
1. Market Overview
The total domestic motorcycle sales (factory ship-
ments) of the four Japanese manufacturers in fiscal
2010 were up 1% year-on-year at 380,000 units
after demand stopped falling. Sales of models with
engine displacements up to 50cc were down 2%
year-on-year at 235,000 units. Sales of models with
engine displacements from 51cc to 125cc were up
20% year-on-year at 93,000 units. Sales of models
with engine displacements from 126cc to 250cc
were down 25% year-on-year at 26,000 units. Sales
of models with engine displacements of 251cc or
more were up 12% year-on-year at 25,000 units.
2. Suzuki Sales
Suzuki’s domestic motorcycle sales (factory ship-
ments) in fiscal 2010 reflected the overall domestic
market situation by growing year-on-year after de-
mand stopped falling; they were up 4% year-on-
year at 73,200 units. Sales of models with engine
displacements up to 50cc were flat year-on-year at
45,500 units. Sales of models with engine displace-
ments from 51cc to 125cc were up 17% year-on-
year at 21,000 units. Sales of models with engine
displacements from 126cc to 250cc were down 11%
year-on-year at 3,500 units. Sales of models with en-
gine displacements of 251cc or more were up 14%
year-on-year at 3,200 units.
Motorcycles
3. Suzuki Topics in Fiscal 2010
The Great East Japan Earthquake caused delays in
production and distribution such that sales volume
in March was down 11% year-on-year. However,
strong sales through February meant that sales vol-
ume for the whole fiscal year were up year-on-year.
New models made a major contribution to the
strong sales. The Address V125S helped to real-
ize the significant year-on-year growth in sales of
models with engine displacements from 51cc to
125cc. The Bandit 1250F ABS helped to realize the
year-on-year growth in sales of models with engine
displacements of 251cc or more.
Year in Review
ADDRESS V125S
GLADIUS 400 ABS
BANDIT1250F ABS