Suzuki 2011 Annual Report Download - page 11

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10 SUZUKI MOTOR CORPORATION
Overseas Markets
1. Market Overview
The European and North America motorcycle
markets remained stagnant in fiscal 2010; sales in
Europe were down 13% year-on-year at 1,043,000
units, and sales in the North America were down
11% year-on-year at 502,000 units. Sales in China
were down 13% year-on-year at 15,239,000 units.
By contrast, sales in the six key ASEAN countries
grew 19% year-on-year to 13,743,000 units. And
sales in the growing Indian market were up 26%
year-on-year at 11,791,000 units.
2. Suzuki Sales
Suzuki’s motorcycle marketing activities in Europe
and the United States in fiscal 2010 reflected a pri-
ority on reducing inventories; Suzuki’s motorcycle
sales volume fell by 22% year-on-year to 81,000
units in Europe and by 36% year-on-year to 50,000
units in North America. Suzuki’s sales in China were
down 32% year-on-year at 1,074,000 units owing to
the introduction of tighter emission regulations (Euro
3) and a resulting slowdown in demand. By con-
trast, Suzuki’s sales in the six key ASEAN countries
rose by 15% year-on-year to 759,000 units. And
Suzuki’s sales in India rose by 49% year-on-year to
281,000 units thanks to demand for scooters and to
increased production capacity.
Toyokawa Plant
Motorcycles and outboard motors assembling
GSX-R750
GSX-R600
GSR750
KINGQUAD 500AXi 4x4
Year in Review