Suzuki 2011 Annual Report Download - page 4

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SUZUKI MOTOR CORPORATION 3
Osamu Suzuki
Chairman & CEO
of the customer satisfaction. We will try to create
sales shops loved by as many customers as pos-
sible in order to achieve a sales increase.
In the overseas markets, we will try to improve SU-
ZUKI brand image by using the slogan of “Way of
life!” and promote local procurement, cost reduction
activities, further improvement of quality and further
progress in productivity, as well as sales enhance-
ment. Because demands for automobiles are espe-
cially increasing in emerging markets such as Asia,
we will make the further efforts to expand production
capacity in such areas.
In research and development, the environmentally-
friendly product development for protecting global
environment such as reduced emission gas, im-
proved fuel efficiency, resource saving and recycling
has become more and more important.
The Company believes that the popularization of
compact vehicles contribute to solve environmental
issues. Therefore, regardless of domestic markets
and overseas markets, the Company thinks that fo-
cusing on improvement of fuel efficiency of compact
vehicles is the most urgent issue.
Suzuki has actual results of launching the mini ve-
hicles with hybrid engine and direct-injection engine
to markets. In India, about 70% of the SWIFT is die-
sel engine model.
Suzuki will continue to work to develop technology
for more low-fuel consumption and low-emission
electric vehicles such as range extender, hybrid ve-
hicles, diesel engine vehicles and fuel-cell vehicles
utilizing these experiences.
Under the slogan “Small Cars for a Big Future”, we
are committed to promoting the “production of small
vehicles” and the “development of environmentally
friendly products” needed by our customers, and
to be “Smaller, Fewer, Lighter, Shorter, and Neater”
in all aspects of production, organization, facilities,
parts, environment, etc. in order to promote a highly
efficient, well-knit, and healthy business operation.
Also, our executive officers and employees will
strictly adhere to all statutes, social norms, and in-
house rules, etc., act fairly and with sincerity.
Under the experiences from the Great East Ja-
pan Earthquake occurred in March, we will further
strengthen risk management and safety measures,
and make efforts to recover the production as soon
as possible in line with the actual situation of pro-
curement of parts, etc.
We look forward to the continued support and en-
couragement of our stockholders.