Square Enix 2008 Annual Report Download - page 12

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Review of Operations
As a result, sales in the Games (Offline) segment totaled
¥41,588 million, a decrease of 19.0% compared with the
previous fiscal year, and operating income amounted to ¥8,882
million, a decline of 45.7%.
The Company plans, develops, distributes and operates net-
work-compliant online games. The Company operates “FINAL
FANTASY XI” (“FFXI”), a massive multi-player online role-playing
game (MMORPG) with approximately 500,000 paying subscribers,
and released a new expansion pack “FINAL FANTASY XI:
WINGS OF THE GODDESS” in November 2007 in Japan, North
America and Europe.
Sales in the Games (Online) segment totaled ¥12,098
million, a decrease of 11.4% compared with the previous fiscal
year, and operating income amounted to ¥5,880 million, a
decline of 13.1%.
The Company plans, develops and provides content for mobile
phones, and provides a wide range of mobile content services,
including ringtones, wallpapers, games and portals. Led by such
portal services as “DRAGON QUEST” and “FINAL FANTASY,”
the service lineup leverages the Company’s strength in
original content.
Sales in the Mobile Phone Content segment totaled ¥6,579
million, a decrease of 15.3% compared with the previous fiscal
year, and operating income amounted to ¥1,758 million, a
decline of 41.6%.
Games (Online)
Mobile Phone Content
©2002-2008 SQUARE ENIX CO., LTD. All Rights Reserved.
©2008 ARMOR PROJECT/BIRD
STUDIO/SQUARE ENIX All Rights
Reserved.
©2008 SQAURE ENIX CO., LTD.
All Rights Reserved.
Consolidated Sales by Geographic Segment (Fiscal year ended March 31, 2008) (Millions of yen)
Japan North America
Europe
Asia Total
Consolidated net sales 125,144 13,358 7,896 1,118 147,516
Percentage of share 84.8% 9.1% 5.4% 0.8% 100.0%
10