Singapore Airlines 2004 Annual Report Download - page 20

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Awards and
Accolades
Despite a difficult operating environment,
SIA continued to be recognized as a leader
in the airline industry and garnered
numerous awards, particularly for its high
standards of customer service and product
development. At the OAG (UK) Airline of
the Year Awards in April 2003, the Airline
not only won the OAG Airline of the Year
Award for the fifth time, but was also
named Best Europe to Far East/Australasia
Airline, Best Trans-Pacific Airline, Best
Airline Based in Asia and lauded as having
both the Best International First Class and
Best Economy Class.
US travel magazine Conde Nast
Traveler presented SIA with its 2003
Readers’ Choice Award for Best
International Airline, an accolade SIA has
won 15 times in the past 16 years, and in
February 2004, the Airline won Air
Transport World magazine’s Passenger
Service Award for 2004.
SIA was ranked sixth in the Transport
Companies sector in the 2003 Financial
Times/PricewaterhouseCoopers World’s
Most Respected Companies survey and
was the only Singapore company to be
ranked in the survey, now in its sixth year.
Alliance Partners
Star Alliance welcomed Spanair and LOT
Polish Airlines into the Alliance in the year
in review. Spanair joined in April 2003 and
enhanced the Alliance coverage of the
Iberian Peninsula and Southern Europe. It
added 12 destinations to the Alliance
network in Spain and the Balearic and
Canary Islands. LOT Polish Airlines was
introduced to the Alliance in October
2003, furthering the grouping’s network
in Eastern Europe. In addition to 12
destinations in Poland, LOT’s network
covers 48 cities in Europe and beyond.
Mexicana withdrew from the Alliance
on 31 M arch 2004.
In January 2004, SIA and its Alliance
partner Air Canada announced the
expansion of codeshare services, bringing
the total number of codeshare flights
between SIA and Air Canada to 14. The
Airline also launched codeshare services
with UK-based carrier bmi in March 2004.
This agreement extends SIA’s network
to 34 European cities in total.
The next new member for the Alliance
will be US Airways in May 2004. This will
increase the Star network coverage to 132
countries and 755 airports worldwide.
Outside of the Star Alliance, SIA
expanded its cooperation with Virgin
Atlantic by introducing a new codeshare
on Virgin Atlantic’s five-times weekly
services between Manchester and Orlando,
beginning in February 2004.
18 SIA Annual Report 03/04
Operating Review