Proctor and Gamble 2009 Annual Report Download - page 14

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Billion-Dollar Brands
P&G is a company of leading brands. At the beginning of
the decade, P&G had ten billion-dollar brands in its portfolio
—
brands that generate more than one billion dollars in sales
each year. Today, we have 23 of these billion-dollar brands.
12 The Procter & Gamble Company