Proctor and Gamble 2009 Annual Report Download - page 13

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We regularly assess the strength and attractiveness of our
brands with consumers by using proprietary testing tools.
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of product, concept and price in a competitive context.
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most important to consumers and measures differences
between brands.
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power of a package, along with the ability to convey a
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By constantly adding value with innovation, testing the
strength of our brands with consumers and delivering on
marketing promises, our brands build consumer trust and
loyalty that keep them growing for decades.
Pampers Simply Dry
We recently introduced a new line of diapers in Germany
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Dry in the value tier enabled us to raise the price of the
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prior-year levels. Based on the success in Germany, Pampers
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Tide Stain Release
Tide is the clear leader in
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market with approximately
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the leading detergent in
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expanding both of these
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laundry additives segment
with the introduction of
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Professional. These new
items are launching early
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Oral-B Toothpaste
We are building on Crest
Pro-Health’s leading product
technology and Oral-B’s
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toothbrush market share
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touch more parts of more
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toothpaste into the pharmacy
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credentialing support of oral
health professionals. The early
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encouraging, with Oral-B
toothpaste establishing a
solid market share position
in the pharmacy channel.
Growing from a Strong Core
Having a strong core of leading brands allows P&G to efficiently
and effectively extend our portfolio both vertically
—
to serve more
consumers at moreprice points
—
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categories to touch more parts of more consumers’ lives.
Here are a few examples:
The Procter & Gamble Company 11