Pfizer 2010 Annual Report Download - page 114

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Notes to Consolidated Financial Statements
Pfizer Inc. and Subsidiary Companies
Geographic
Revenues and long-lived assets by geographic region are as follows:
YEAR ENDED/AS OF DECEMBER 31,
(MILLIONS OF DOLLARS) 2010(a) 2009(a) 2008
Revenues
United States $29,046 $21,749 $20,401
Developed Europe(b) 16,665 12,892 13,180
Developed Rest of World(c) 10,091 8,196 7,511
Emerging Markets(d) 12,007 7,172 7,204
Consolidated $67,809 $50,009 $48,296
Long-lived assets(e)
United States $43,665 $50,901 $17,296
Developed Europe(b) 26,729 32,057 11,947
Developed Rest of World(c) 1,822 1,936 516
Emerging Markets(d) 4,465 5,901 1,249
Consolidated $76,681 $90,795 $31,008
(a) Reflects legacy Wyeth amounts for a full year in 2010. 2009 reflects legacy Wyeth amounts commencing on the Wyeth acquisition date, October 15,
2009.
(b) Developed Europe region includes the following markets: Western Europe and the Scandinavian countries.
(c) Developed Rest of World region includes the following markets: Australia, Canada, Japan, New Zealand, and South Korea.
(d) Emerging Markets region includes, but is not limited to, the following markets: Asia (excluding Japan and South Korea), Latin America, Middle East,
Africa, Central and Eastern Europe, Russia and Turkey.
(e) Long-lived assets include identifiable intangible assets (excluding goodwill) and property, plant and equipment.
112 2010 Financial Report