Nissan 2013 Annual Report Download - page 6

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TECHNOLOGY
We pursue technological development in four areas: Safety, Environment, Dynamic Performance and Life on Board.
Based on the “Orchard Concept,” we set clear goals in each of these areas and direct our development efforts toward
achieving them.
Safety
Realizing zero-fatality mobility.
Toward a world with virtually no accidents leading to death or
serious injury.
Our goal is to continue advancing
automotive safety features and
improving them across the board as a
global leader in the safety field. By
bringing innovative new technologies
into being, we are progressing
toward this goal.
Environment
Realizing zero-emission society.
To reduce overall global CO2
emissions to as low a level as
possible, we are pursuing the long-
term goal of zero-emission mobility
through our development and
popularization of electric and fuel-
cell vehicles. In the shorter term, we
are also striving to improve the
efficiency of our gasoline-powered
vehicles to the greatest possible
extent to reduce fuel consumption
and CO2 emissions.
Harvest Plan
Developing a plan to market new technologies,
capabilities and functions
Choosing the ideal timing for their introduction
Seeding & Growth
Identifying core technologies to drive development in
preparation for harvest
Formulating strategies to boost development efforts
Soil Enrichment
Nurturing sustainable competencies required for
harvest, seeding & growth efforts
Advancing the basic research that will lead to
future harvests
Dynamic Performance
Giving drivers the experience they desire.
We analyze how people perceive,
judge and operate their cars from a
variety of angles. In this way we
produce numerical data and
insightful observations even on
subjective concepts like driving
sensations and habits. With this input
to guide our development efforts, we
use the knowledge gained to polish
our vehicles’ dynamic performance.
Life on Board
Providing new experiences and values for every moment
spent in the vehicle.
From seats that offer near fatigue-
free comfort throughout a long drive
to vehicle interiors that give the
pleasure of ownership to our
customers, we aim to provide
unprecedented values and
experiences in all phases of driving:
from the moment people enter the
car through the actual driving and
right up to when they get out at the
end of the trip.
Quality/Cost
The Orchard Concept
page_21
Click here for information on
the new technologies
developed in fiscal 2013.
Life on Board
Dynamic Performance
Quality/Cost
Environment
Safety
05
NISSAN MOTOR COMPANY ANNUAL REPORT 2013
CORPORATE FACE TIME
NISSAN’S FOUR STRATEGIC TECHNOLOGY DEVELOPMENT FIELDS
MANAGEMENT MESSAGES
CONTENTS
PERFORMANCE
CORPORATE GOVERNANCE
NISSAN POWER 88