Nissan 2013 Annual Report Download - page 21

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2,000
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6,000
0
20132012
4,914
5,300
+7.8%
+2.0%
+5.8%
+9.8%
+9.1%
+10.4%
(Forecast)
(FY)
Fiscal 2013 Sales Outlook
(Units: thousands)
Japan
China
North America
(U.S.+11.6%)
(Russia+21.2%)
Europe
Other Markets
Teana
Infiniti Q50
In fiscal 2013 we will continue to execute our Nissan Power 88 strategy.
Based on projections that total industry volume will reach 81.1 million units
this year, we forecast record sales of 5,300,000 units, up 7.8% from fiscal
2012—which would give Nissan a global market share of 6.5%.
The Rogue and Infiniti Q50 are among several new vehicles we will
launch during fiscal year 2013. This product offensive includes the new Note
and Qashqai in Europe. And we are preparing for the first new model of the
iconic Datsun brand, with sales beginning in early 2014 in India—to be
followed soon by Indonesia, Russia and, by the end of 2014, South Africa.
Our outlook by region is as follows.
In Japan, Nissan plans to sell 660,000 units, an increase of 2.0% from
fiscal 2012. In June we launched the DAYZ, a new kei (light) car, and a new
sedan is also scheduled for launch later in the year.
In China, we forecast sales growth of 5.8% to 1,250,000 units. We are
working hard to recover from the impact of the islands dispute, and we
anticipate that Nissan and Venucia product launches will boost sales—
especially the introduction of the new Teana.
In the United States, Nissan projects 1,270,000 unit sales, 11.6%
growth in sales volume from the prior year. To gain share and improve
profitability in the U.S. market, we are strengthening the flow of our products.
We will launch four new products in the United States, including the all-new
Rogue and Infiniti Q50. (For North America as a whole we project sales of
1,610,000 units, or 9.8% growth.)
In Europe including Russia, sales are forecasted to grow 9.1% to
720,000 units. The new Note and new Qashqai will support the sales volume.
In other markets, sales are expected to increase 10.4% to
1,060,000 units.
(All figures are based on forecasts as of May 10, 2013.)
DAYZ
FISCAL 2013 SALES OUTLOOK
20
NISSAN MOTOR COMPANY ANNUAL REPORT 2013
PERFORMANCE
NISSAN POWER 88
CORPORATE GOVERNANCE
CONTENTS
MANAGEMENT MESSAGES
CORPORATE FACE TIME
NISSAN POWER 88