Nissan 2013 Annual Report Download - page 4

MISSION
Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders* in alliance
with Renault.
* Our stakeholders include customers, shareholders, employees, dealers and suppliers, as well as the communities where we work and operate.
1957 Datsun 1000 Sedan 210
Datsun 1000 Sedan (210) was released in 1957. The following year
it was entered in the 1958 Australian Rally, an exceptionally grueling
international rally. In its first competition, the Datsun 1000 won its
class championship to make the Datsun name famous internationally.
That feat provided the impetus for initiating the company's first
vehicle exports to the United States later that year. It also led to the
launch of Nissan's first overseas production in Taiwan in 1959. The
Datsun 1000 was instrumental in paving the way for Nissan's
subsequent advance into overseas markets.
1969 Datsun Z S30
The S30 was the first-generation Z car. It was created by transforming a light open-top
sports car into a Grand Touring (GT) car with a closed body, reflecting the changing
trends of the times. The graceful styling of the S30 with its lower, longer and wider
dimensions captivated car fans the world over.
1982 March/Micra K10
The March embodied a variety of concepts unprecedented in
Japanese cars. For example, a model life of approximately ten years
was envisioned from the outset. Outstanding levels of basic
performance were attained though extensive weight savings. And the
styling was intended to have timeless appeal. The current generation
of the March continues to provide these same values today.
1989 Infiniti Q45 G50
In autumn 1989 Nissan launched its new Infiniti brand in the United States with the Q45
as its flagship model. Presented as a “Japan original,” this large, luxurious sedan was an
expression of Japan’s unique aesthetics and detailed attention to passenger comfort.
The Q45 attracted considerable attention in the target U.S. market, as well as in its home
country of Japan.
1935 Datsun 14
In April 1935, less than two years after Nissan's establishment, the
first small “Datsun 14” passenger car rolled off the assembly line at
the Yokohama Plant. The plant had just been newly built as Japan's
first mass production facility for automobiles.
Founded in December 1933, Nissan will celebrate its 80th
anniversary at the end of this year. We will continue
providing our unique and innovative products and services to
the world as we move into our future.
2010 Nissan LEAF ZE0
Nissan LEAF is a newly developed EV designed for the mass market, offering
new mobility for a sustainable zero-emission society. Achieving outstanding
environmental performance as a zero-emission vehicle with no tailpipe emissions,
including CO2, Nissan LEAF is powered by a lithium-ion battery and an electric
motor. It provides an unique driving experience, delivering strong, smooth
acceleration performance and quietness comparable to luxury vehicles in every
speed range. It also offers superior handling stability realized by its excellent
weight balance.
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NISSAN MOTOR COMPANY ANNUAL REPORT 2013
CORPORATE FACE TIME
CONTENTS
MANAGEMENT MESSAGES
PERFORMANCE
CORPORATE GOVERNANCE
NISSAN POWER 88