Nissan 2013 Annual Report Download - page 12

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In the United States last year we confronted supply issues surrounding
new models, when important design changes ended up slowing down the
supply chain. These issues have been almost solved, and we’ve improved the
supply process to prevent future problems.
We view fiscal year 2013 as an opportunity to grow again in the U.S.
market. We are in the midst of launching six core models over a 15-month
period. This started with the Altima, Pathfinder and Sentra during fiscal year
2012. This year we will launch four new products, including the Nissan Versa
Note and Rogue. We also have appointed a number of new leaders in the
Americas region to ensure that our operations are fully aligned to exceed
customer expectations. A key to increasing momentum in this market is
implementation of the “Right Car, Right Place, Right Price” strategy, which
was developed by the new team and aims to improve the number of times
that a Nissan vehicle appears during a customer’s new car internet search
and to let us better project what models and what equipment will be in
demand by region.
Globally, Nissan will launch seven “global growth” models, including the
two previously noted in the Americas and the Note and Qashqai in Europe, the
Teana in China, and the X-TRAIL throughout Asia. We also are preparing for
the introduction of the Datsun brand. It has been more than 30 years since
the company offered Datsun models, and the brand returns with all-new
products that will first go on sale in India beginning in early 2014. Datsun
models will be offered in as many as three additional countries shortly after
the India launch, including Indonesia, Russia and South Africa. We will support
our growth plans across all brands by expanding the global dealer network
from 9,100 outlets to 9,600 outlets by the end of fiscal year 2013.
As you can see, the fighting spirit is very much alive within Nissan.
Although we faced unanticipated challenges during fiscal year 2012, we
learned valuable lessons. The company has identified the necessary
countermeasures in order to strengthen performance during fiscal year 2013,
and we are prepared to seize the many opportunities that lie ahead.
Carlos Ghosn
President and Chief Executive Officer
Nissan Motor Co., Ltd.
11
NISSAN MOTOR COMPANY ANNUAL REPORT 2013
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