Nissan 2013 Annual Report Download - page 14

In Japan, approximately 40% of the automotive market is kei light
vehicles, an increasingly important category as Nissan seeks to maintain
stable sales numbers. Providing a steady supply of more attractive,
competitive products to our customers is a vital task. Toward this end we
established NMKV, a joint venture with Mitsubishi Motors Corp., and in June
2013 launched the all-new DAYZ, the first kei vehicle with Nissan involvement
from the product planning stage. Strengthening our product lineup in this area
will increase our share of the Japanese market.
In China and the United States, Nissan’s largest markets, the company
will accelerate efforts to expand sales. The new Teana, launched in March as a
flagship vehicle for the Nissan brand in China, is selling well; as of April 2013,
monthly retail vehicle sales have recovered to surpass the year-on-year
figures. In the United States, during fiscal 2013 we aim to improve market
share and profitability with an enhanced product lineup including four new
models, such as the new Rogue. We are also actively investing in emerging
markets, where growth is strongest. Nissan is constructing new and
expanding existing plants in Brazil, Mexico, Thailand, Indonesia, India and
China in order to dramatically grow business there.
Since going on sale in December 2010, the 100% electric Nissan LEAF has
sold about 70,000 units (as of the end of June 2013), making Nissan the
world leader in the EV market. As an automaker, it is our responsibility to help
realize a sustainable mobility society through our zero-emission efforts. Nissan
is moving forward with deep conviction to achieve fuller penetration of EVs,
which use no fossil fuels and produce no emissions in operation.
For Infiniti, our premium luxury brand, we will roll out a new Q50, our
top-selling sedan model, in major global markets to enhance the brand’s
power and achieve solid growth. Meanwhile, to reach customers in the rising
middle classes of booming emerging markets, we will release vehicles under
the relaunched Datsun brand in early 2014 in India, followed by Indonesia and
Russia and, at the end of the year, South Africa.
OUR ZERO-EMISSION DUTY
Nissan is a global company that provides uniquely innovative products
and services to customers all around the world. It is also a quintessentially
Japanese firm, with all the dedication to manufacturing excellence, human-
resource fostering and hospitality that this represents. By combining our two
sets of traits at a high level—our diversity as a global actor and our strengths
as a Japanese company—we aim to lead the industry as a truly global firm
born in Japan. The foundation for these efforts is the Nissan Way. This is
crystallized in the mindsets and actions of all employees who create value for
the company. The Nissan Way is the genesis of our corporate culture and a
way to win the universal trust of customers in our brand. Nissan’s goals are to
constantly create future-oriented innovation from within and to foster a robust
corporate organization that produces steady results.
Fiscal 2013 is a key year for Nissan. In December we celebrate the
80th anniversary of the company’s founding. While turning our eyes to the
legacy of whose who have handed the company down to us, we maintain the
entrepreneurial spirit of a young company. We bring together the drive of
each of our employees, our management skills and our genba capabilities to
provide value going beyond our customers’ expectations, to contribute to
society and to achieve even greater success for Nissan.
I look forward to your kind support as we continue working toward
these goals.
Click here for more
information on the Nissan
Way.
website
Toshiyuki Shiga
Chief Operating Officer
Nissan Motor Co., Ltd.
13
NISSAN MOTOR COMPANY ANNUAL REPORT 2013
MANAGEMENT MESSAGES
CONTENTS
CORPORATE FACE TIME
PERFORMANCE
CORPORATE GOVERNANCE
NISSAN POWER 88