Nissan 2013 Annual Report Download - page 20

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600
300
900
1,200
1,500
0
201320122011
713 660
–7.5%
720
+9.1%
600
300
900
1,200
1,500
0
201320122011
826
959
+16.3%
1,060
+10.4%
Europe
In Europe, including Russia, total industry volume fell by 6.4% to 17.18 million
units. Our retail sales declined 7.5% to 660,000 units, reflecting the state of
the market.
The ongoing euro-zone debt crisis − combined with an escalation of
incentives − were primary reasons for this. We also were affected by the
absence of any new product launches in the last two years in Europe. Despite
the tough selling environment, we fought to maintain market share − and it
remained unchanged at 3.9%, with record share performances in Spain, the
United Kingdom, and France.
The ASEAN region is essential to the progress of the Nissan Power 88 mid-term business plan. The region
has a population of 600 million and motorization accompanying economic growth is steadily increasing
overall demand. We can anticipate further growth in the future.
Nissan is implementing various measures in the ASEAN 5 nations (Thailand, Indonesia, Malaysia, the
Philippines and Vietnam) to achieve our mid-term plan targets of 500,000 annual unit sales and 15% market
share. To meet increasing demand in the ASEAN region, we plan to raise our annual production capacity
from 350,000 units to 700,000 units. As part of this, our second plant in Thailand is scheduled to commence
operation in August 2014.
During fiscal 2012 we sold 259,876 units in the ASEAN 5, a year-on-year increase of 47.7%. In
particular, sales in Thailand increased 80.4% to 138,020 units, including 67,168 units for the Almera.
We will maintain our focus on the rapidly growing ASEAN region.
(Forecast)
(FY)
Retail Sales in Europe
(Units: thousands)
Other markets
In other markets − including Asia & Oceania, Africa, Latin America, and the
Middle East − our sales volume rose by 16.3% to 959,000 units. Nissan
continued to outperform the industry in many of these markets, with our
overall sales growth almost double that of the industry as a whole. For
example, in Thailand, Nissan sales increased 80.4% to 138,000 units. In
Brazil, sales were up by 18.4% to 96,000 units, and in the Middle East, sales
were up 20.8% to 184,700 units.
(Forecast)
(FY)
Retail Sales in Other markets
(Units: thousands)
MARKET FOCUS: ASEAN
Qashqai
March
19
NISSAN MOTOR COMPANY ANNUAL REPORT 2013
PERFORMANCE
NISSAN POWER 88
CORPORATE GOVERNANCE
CONTENTS
MANAGEMENT MESSAGES
CORPORATE FACE TIME
NISSAN POWER 88