Nissan 2013 Annual Report Download - page 19

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6,000
8,000
4,000
2,000
0
6.0
8.0
4.0
2.0
0
2008200720062004 2005 2013201220112009 2010
3,389 3,569 3,483 3,770 3,411 3,515
4,185
4,845 4,914 5,300
5.6 5.6 5.4 5.4 5.5 5.5 5.8 6.4 6.2 6.5
600
300
900
1,200
1,500
0
201320122011
655 647
–1.3%
660
+2.0%
300
600
900
1,200
1,500
0
201320122011
1,247 1,182
–5.3%
1,250
+5.8%
600
300
900
1,200
1,500
0
201320122011
1,080
1,138
+5.4%
1,270
+11.6%
FISCAL 2012 SALES PERFORMANCE
Fiscal 2012 sales results came to 4,914,000 units, up 1.4% year-on-year.
Overall market share resulted 6.2%, 0.2 points down from fiscal 2011.
Japan
In Japan, total industry volume increased 9.6% to 5.21 million units. Our retail
sales decreased by 1.3% to 647,000 units, and our market share decreased
1.4 points to 12.4%. This was due to a lack of supply in the mini-car market
and the introduction of the new Note coinciding with the end of a government
subsidy program for eco-friendly vehicle purchases. However, in the fourth
quarter, we increased market share by 0.5 points to 13.9%.
North America
In the United States, total industry volume increased 11.6% to 14.71 million
units. Nissan’s sales increased 5.4% to 1.138 million units.
In Mexico, Nissan maintained its number-one market share position, with
24.8% of total industry volume and sales of 248,000 units.
China
In China, total industry volume rose 6.1% to 18.21 million units. Largely due
to the islands dispute, Nissan’s sales decreased by 5.3% to 1.182 million
units. Our market share decreased by 0.8 points to 6.5%.
(Forecast)
(Forecast)
(Forecast)
(Forecast)
(FY)
(FY)
(FY)
(FY)
Global Retail Sales Volume / Market Share
Retail Sales in Japan
Retail Sales in China
Retail Sales in the United States
(Units: thousands)
(Units: thousands)
(Units: thousands)
(Units: thousands)
(%)
Global retail sales volume (left)  Market share (right)
Note
Sylphy
Altima
18
NISSAN MOTOR COMPANY ANNUAL REPORT 2013
PERFORMANCE
NISSAN POWER 88
CORPORATE GOVERNANCE
CONTENTS
MANAGEMENT MESSAGES
CORPORATE FACE TIME
NISSAN POWER 88