NetFlix 2010 Annual Report Download - page 65

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During the years ended December 31, 2010, 2009 and 2008, employees purchased approximately 46,112,
224,799 and 231,068 shares at average prices of $58.41, $25.65, and $21.00 per share, respectively. Cash
received from purchases under the ESPP for the years ended December 31, 2010, 2009 and 2008 was $2.7
million, $5.8 million, and $4.9 million, respectively.
Stock Option Plans
In February 2002, the Company adopted the 2002 Stock Plan, which was amended and restated in May
2006. The 2002 Stock Plan provides for the grant of incentive stock options to employees and for the grant of
non-statutory stock options and stock purchase rights to employees, directors and consultants. As of
December 31, 2010, 2,038,502 shares were reserved for future grant under the 2002 Stock Plan.
A summary of the activities related to the Company’s options is as follows:
Shares Available
for Grant
Options Outstanding Weighted-
Average
Remaining
Contractual
Term
(in Years)
Aggregate
Intrinsic Value
(in Thousands)
Number of
Shares
Weighted-
Average
Exercise
Price
Balances as of December 31, 2007 ...... 3,994,866 5,619,638 16.47
Granted ........................ (856,733) 856,733 27.98
Exercised ...................... — (1,056,641) 13.27
Canceled ....................... 54,714 (54,714) 28.88
Expired ........................ (332) — —
Balances as of December 31, 2008 ...... 3,192,515 5,365,016 18.81
Granted ........................ (601,665) 601,665 41.65
Exercised ...................... — (1,724,110) 17.11
Canceled ....................... 1,133 (1,133) 12.69
Expired ........................ (716) — —
Balances as of December 31, 2009 ...... 2,591,267 4,241,438 22.74
Granted ........................ (552,765) 552,765 99.58
Exercised ...................... — (1,902,073) 24.75
Balances as of December 31, 2010 ...... 2,038,502 2,892,130 36.11 5.80 404,354
Vested and exercisable at
December 31, 2010 ................ 2,892,130 36.11 5.80 404,354
The aggregate intrinsic value in the table above represents the total pretax intrinsic value (the difference
between the Company’s closing stock price on the last trading day of 2010 and the exercise price, multiplied by
the number of in-the-money options) that would have been received by the option holders had all option holders
exercised their options on December 31, 2010. This amount changes based on the fair market value of the
Company’s common stock. Total intrinsic value of options exercised for the years ended December 31, 2010,
2009 and 2008 was $176.0 million, $44.7 million and $18.9 million, respectively.
Cash received from option exercises for the years ended December 31, 2010, 2009 and 2008 was $47.1
million, $29.5 million and $14.0 million, respectively.
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