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erms of sales, global sales volume was lower than in the previous year because of the
cooling of the European market and the earthquake in Japan, but we gained record market
shares in the United States, Mexico, Australia, Thailand, Indonesia, and Malaysia.
Our plans to increase overseas production capacity are also proceeding on track. We have
begun construction of a new plant in Mexico and commenced local assembly in the ASEAN
market. Our Medium- and Long-Term Initiatives based on Monotsukuri Innovation and Tsun-
agari Innovation are also showing steady progress.
During the fiscal year March 2012, in implementing the Structural Reform Plan, we simul-
taneously carried out a capital increase by means of a public offering and a subordinated
loan from our main financial institutions so that we may realize a future of steady growth and
profitability even in an environment with a strong yen. By performing these, we were able to
strengthen our financial base to secure the funds for growth, including the future strategic
investment in the establishment of global production systems and next-generation environ-
mental and safety technologies and to cope with changes in the business environment. We
aim to achieve medium- and long-term growth through the implementation of Structural
Reform Plan to strengthen the “Framework for Medium- and Long-Term Initiatives,” and
through the establishment of a solid financial foundation.
The adverse operating environment appears set to continue in the fiscal year March 2013,
but we are responding with swift and steady action. Specifically, based on the Structural
Reform Plan to strengthen the Framework for Medium- and Long-Term Initiatives, we are
accelerating initiatives in various areas and leveraging SKYACTIV technology for a complete
“business transformation” throughout the entire value chain, from development and
procurement to manufacturing, sales, and service.
With the protracted problems of the yen’s appreciation and the European sovereign debt
crisis, the outlook for economic trends in emerging markets and the overall operating envi-
ronment remains unclear. Nevertheless, we are aiming for profitability at all levels through
the steady implementation of the Structural Reform Plan.
For the fiscal year March 2013, we are forecasting a 7% increase in global sales volume, to
134 million units. By market, this breaks down as a 9% increase to 225,000 units in Japan, a
5% increase to 390,000 units in North America, a 1% increase to 185,000 units in Europe, a
15% increase to 255,000 units in China, and an 8% increase to 285,000 units in other
markets. Our exchange rate assumptions are ¥80/US$ and ¥105/euro. In terms of full-year
consolidated earnings, we are forecasting an 8% increase in net sales to ¥2,200 billion, with
operating income of ¥30 billion and net income of ¥10 billion.
Next, I would like to explain the Structural Reform Plan, focusing on the plan’s four principal
measures.
The first is “Business Innovation through SKYACTIV TECHNOLOGY.” The new CX-5 is our
first product fully equipped with SKYACTIV technology, and is further enhancing Mazda’s
brand value. Leveraging this favorable reception, we are aiming to achieve sales without
discounting and to strengthen our service structure. Our plan for the fiscal year March 2013
is to have 30% of our cars equipped with SKYACTIV technology, and we aim to raise this to
at least 80% over the four years to the fiscal year March 2016 by introducing eight models
that are fully equipped with SKYACTIV technology. In the fiscal year March 2013, we will
introduce a new Mazda Atenza (overseas name: Mazda6) equipped with the “i-ELOOP” regen-
erative braking system that improves fuel economy in real-world driving conditions. We also
plan to launch a SKYACTIV-equipped hybrid vehicle in the fiscal year March 2014.
Forecast for the
Fiscal Year March
2013
We will swiftly and steadily
implement the Structural
Reform Plan to achieve
profitability at all levels
Structural Reform
Plan
We will continue to move
forward by pursuing four
principal measures
Mazda Annual Report 2012 7