Mazda 2012 Annual Report Download - page 2

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Vision
To create new value, excite and delight our customers through
the best automotive products and services.
Mission
With passion, pride and speed, we actively communicate with our customers to deliver
insightful automotive products and services that exceed their expectations.
Value
We value integrity, customer focus, creativity, and effi cient and nimble actions and respect
highly motivated people and team spirit. We positively support environmental matters,
safety and society. Guided by these values, we provide superior rewards to all people
associated with Mazda.
Forward-Looking Statements
Statements made in this Annual Report with respect to Mazda’s plans, strategies, and future performance are forward-looking statements
based on management’s assumptions and beliefs in the light of information currently available, and involve risks and uncertainties. Potential
risks and uncertainties include, but are not limited to, sudden changes in general economic conditions in Mazda’s markets and operating envi-
ronment; exchange rates, particularly the yen against the U.S. dollar and the euro; the ability of Mazda and its subsidiaries to develop and
introduce products that incorporate new technology in a timely manner and to manufacture them in a cost effective way; and fl uctuations in
stock markets. Accordingly, actual results could differ materially from those contained in any forward-looking statements.
Contents
Corporate
Vision
Consolidated Financial Highlights 2
Global Network 4
To Shareholders and Investors 6
CFO Interview 10
Special Feature: Mazda’s Structural Reform Plan 13
Mazda’s Technologies 18
Review of Operations Japan, North America, Europe, China, and Other Markets 20
Major Product Lineup 23
Business Management System 24
Financial Section 27
Corporate Data/Stock Information 57