Mazda 2012 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2012 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

Special Feature
1. Business innovation through
SKYACTIV TECHNOLOGY
2. Accelerate further cost improvement through
Monotsukuri Innovation
3. Reinforce business in emerging countries and
establish global production footprints
4. Promote global alliances
Four Initiatives
Business Innovation Driven by SKYACTIV Medium- and Long-Term Outlook (Fiscal year March 2016)
We have revised our Medium- and Long-Term Outlook to strengthen
the Framework for Medium- and Long-Term Initiatives while simul-
taneously responding to changes in the external environment.
Previous New
Operating income ¥170.0 billion ¥150.0 billion
Operating income margin At least 5% At least 6%
Global sales volume 1.7 million 1.7 million
Foreign exchange rate ¥90/$
¥125/Euro
¥7 7/ $
¥100/Euro
What is Mazda’s Vision for Growth?
In the Framework for Medium- and Long-Term Initiatives,
formulated in 2010, Mazda forecast operating income of
¥170 billion, with an operating income margin of at least 5%,
and global sales volume of 1.7 million units for the fiscal year
March 2016.
Since that time, however, our operating environment has
undergone a number of drastic changes, including the yen’s
unprecedented appreciation with no end in sight, weakness in
major economies triggered by the European financial crisis,
and changes in global automotive demand. We therefore
revised our Medium- and Long-Term Outlook along with the
announcement of third-quarter results. With a view toward
achieving our revised March 2016 forecasts of ¥150 billion in
operating income, with an operating income margin of at
least 6%, and global sales volume of 1.7 million units, we
embarked on business innovation, leveraging SKYACTIV
technology as a game changer, to strengthen our Framework
for Medium- and Long-Term Initiatives.
The Structural Reform Plan is organized around the
following four initiatives, which are explained in detail below.
Building for the Future
Mazda’s Structural Reform Plan
Mazda has been facing a difficult operating environment, including the yen’s continued unprecedented
appreciation and an economic recession caused by the European financial crisis. Despite this adversity, however,
we have reinforced our Framework for Medium- and Long-Term Initiatives, formulated in 2010, to proactively
respond to changes in the operating environment and ensure future growth. Using SKYACTIV technology, we are
innovating our business. This Special Feature provides an overview of the initiatives contained in the Structural
Reform Plan and the progress being made.
Class-leading products
based on outstanding
environmental and safety
performance
Cost improvement based
on Monotsukuri Innovation
Distinctive design
based on KODO design
Brand value improvement
(sales method innovation)
Mazda Annual Report 2012 13