Mazda 2012 Annual Report Download - page 17

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The new CX-5 is the first of our next-generation products, for which we have raised our
target for vehicle cost improvement through Monotsukuri Innovation to 30% from 20%.
We also expect major improvements in a number of other areas.
Accelerate Further Cost Improvement
through Monotsukuri Innovation
2
Structure of Monotsukuri Innovation
Common
architecture
concept
Integrated planning
Flexible
production
concept
Production Development
Support joint production methods that
create economies of scale
Support production of many competitive products
Cost Improvement through Monotsukuri Innovation
Mazda has been engaged in Monotsukuri Innovation
for several years, using integrated planning spanning
existing model lines and segments to efficiently
develop and produce numerous products through
common development methods and manufacturing
processes. By making product development and
investment in manufacturing equipment more
efficient, our next generation of products beginning
with the new CX-5, and SKYACTIV technology, are
leading to major improvements in development and
production costs, as well as in drive and fuel efficiency.
We will accelerate these efforts to reduce costs
going forward, and have raised our target for
vehicle cost improvements in our next-generation
products to 30% from 20%. We have set targets
that we expect to achieve in other areas as well.
CX-5’s Cost Competitiveness
The new CX-5 is Mazda’s first product to be devel-
oped from scratch using Monotsukuri Innovation.
With cost competitiveness that can generate a
profit at exchange rate levels of ¥77/US$ and ¥100/
euro, the new CX-5 achieves profit improvements of
roughly ¥150,000 compared with the one segment
higher Mazda CX-7.
Performance Improve Cost/Efficiency
R&D Efficiency 30% or more
Investment in Production
Facilities
SKYACTIV-G/D 70% or more
Vehicle 20% or more
Cost Improvement
Vehicle
(excluding additional equipment)
100kg or more weight reduction (equivalent
to 5% fuel economy improvement) 20% or more 30% (target)
SKYACTIV-D 20% better fuel economy /
Euro6 compliance Better than current engine
SKYACTIV-G 15% better fuel economy and torque.
Possible to comply with Euro6.
Better than current direct-injection
engine
SKYACTIV-DRIVE 4–7% better fuel economy.
Direct feeling improvement. Same as current transmission
Mazda Annual Report 2012 15