Mazda 2012 Annual Report Download - page 19

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Mazda is currently pursuing numerous alliances in specific businesses, including the
licensing of hybrid system technology from Toyota and an agreement to establish a
joint production facility with Sollers. We will continue to emphasize business and
technological alliances going forward, to further strengthen the Mazda brand.
Promote Global Alliances
4
RUSSIA
ASEAN
CHINA
MEXICO
U.S. End production of current Mazda6 at AAI*1 (integrate production of next model in Japan)
Build new plant in Mexico Begin vehicle and engine production
Increase production capacity
Begin production of SKYACTIV engines
Begin local assembly in
Vietnam and Malaysia Increase pickup truck production capacity at AAT*2
Begin local production in Russia
(scheduled for fall 2012)
Year ended
March 31, 2012
Year ended
March 31, 2013
Year ended
March 31, 2014
Year ended
March 31, 2015
Year ended
March 31, 2016
Overseas Production Strategy
Suzuki
OEM supply of
mini vehicles
FAW
Consignment
production and joint
sales in China
Changan
Establishment of
JV companies for
production and sales
in China
Fiat
Agreement to develop
and produce
convertible, two-seat
sports car
Sollers
Agreement to establish
joint production sites
in Russia
Isuzu
OEM supply of
small-sized trucks
Nissan
Mutual OEM supply
of vehicles
Ford
Joint production in
China and Thailand
Toyo ta
Hybrid system
technology supply
under license
Progress Toward Building a Global Production Structure
[Building a global production structure]
Increase portion of overseas production to 50% in fiscal
year March 2016 from 30% in fiscal year March 2012
Already increased production capacity in China in 2011
End production of current Mazda6 being manufactured
by AAI in the United States, integrate production of next
model in Japan
Plan to begin local production in Russia and Mexico
Plan to increase capacity in ASEAN and other emerging
markets
Begin discussions for establishment of joint venture
production and sales company in Malaysia
[Procurement strategy to achieve cost structure that is
unaffected by exchange rate movements]
Increase domestic plants’ portion of overseas procurement
and transactions settled in foreign currencies to at least
30% in fiscal year March 2014 from 20% in fiscal year
March 2012
Initiatives
Mazda is proactively pursuing an alliance strategy to build
appropriate, complimentary relationships in individual
products, technologies, and regions. We are also consid-
ering tendering our products and technologies, including
SKYACTIV powertrains, to other companies.
As part of this process, we concluded an agreement in
May 2012 with Fiat Group Automobiles to jointly develop
and produce a two-seat convertible for Alfa Romeo based
on the next Mazda MX-5 (Japanese name: Mazda Roadster)
rear-wheel-drive architecture. We plan to produce both
companies’ models at Mazda’s main Hiroshima Plant. We
have also agreed to continue further discussions on the
possibility of working together in other projects in Europe.
*1. AutoAlliance International
*2. AutoAlliance (Thailand)
Mazda Annual Report 2012 17