Mazda 2012 Annual Report Download - page 18

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We are strengthening our business and building a global production footprints
through measures to capture the robust economic growth of emerging countries.
Reinforce Business in Emerging Countries and
Establish Global Production Footprints
3
Special Feature
Area Initiatives
Initiatives to Reinforce Emerging Market Business
Mazda has introduced various measures to increase sales
volumes in emerging markets, where demand continues to
show solid growth. In addition to expanding sales networks, we
are accelerating establishment of local production footprints
to expand our product lineup. Building a local production
structure will not only enhance our sales capacity in emerging
markets, it will also lead to the establishment of an overseas
production structure, which has become a pressing issue for
Mazda. We are focusing on China, Russia, the ASEAN region,
and Central and South America in particular.
2012
Growth in Unit Production
Thousands of units
2013 2014 2015 2016
780
470
1,340
1,250
1,700
Industrially developed countries
Emerging countries
Overseas
production ratio
30%
Overseas
production ratio
40%
Overseas
production ratio
50%
(Years ended March 31)
Increase number of showrooms to 600 by the end of 2015
Increase number of locally produced models to ten from current six
Begin local production of SKYACTIV-equipped vehicles
Launch new CX-5 as Chinese market’s first car fully equipped with
SKYACTIV technology
Conclude agreement to establish a joint venture manufacturing
company in Russia with Sollers
Produce new CX-5, new Mazda6, and Sollers brand vehicles for
Russian market
Increase production capacity at AutoAlliance (Thailand)
Increase number of locally produced models to six from
current three
Increase number of showrooms to 330 by the end of 2015
Begin discussions with Bermaz regarding the establishment of a
joint venture production and sales company in Malaysia
Build vehicle assembly and engine assembly plants in Mexico
(scheduled to commence operations in 4th quarter of fiscal
year March 2014)
Plan to produce Mazda2 and Mazda3 for export to North America,
and Central and South America
Conduct training in Japan for new plant employees
Consider entering Brazil
Russia
ASEAN
Central and
South
America
China
16 Mazda Annual Report 2012