Macy's 2012 Annual Report Download - page 2

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Macy’s, established in 1858, is America’s Omnichannel Store –
an iconic retailing brand with about 800 stores operating coast-
to-coast and online at macys.com. Macy’s offers powerful
assortments and the best brands, localized to each and every
customer by uniquely tailoring our product selections for
individual stores with obvious value, engaging service and
unforgettable moments.
We see a growing number of our customers becoming
omnichannel customers. They may research on their mobile
device before visiting one of our stores to touch the fabric on
a jacket or converse with a beauty advisor in our cosmetics
department. They may make the purchase in the store or buy
it online while at home or in the office. Our commitment is to
meet or exceed the expectations of every customer no matter
when, where or how they prefer to shop with us.
CELEBRATING THE MAGIC OF MACY’S
Clearly, Macy’s is distinctly different from other
major retailers. Macy’s embraces customers
and strives to provide an experience
that transcends ordinary shopping.
Our DNA includes special events
that are magical – the Macy’s
Thanksgiving Day Parade, Fourth
of July Fireworks, flower shows, fashion
extravaganzas, celebrity appearances,
cooking demonstrations and holiday
traditions ranging from the arrival of
Santa Claus to tree lightings and animated
window displays. Beyond fantastic events,
Macy’s is delivering magical moments every
day. We surprise and delight customers with
unique and interesting fashion merchandise –
including exclusive brands that our customers
won’t find elsewhere. We engage customers in
stores, online and via mobile devices by offering
special experiences, as well as advice and options that bring
fashion ideas to life. Our looks set the tone in style magazines,
videos, TV shows, movies, blogs and websites. Our associates
take the extra step to help a customer in need. Every year, we
receive tens of thousands of messages complimenting our people
and saluting the shopping experience at Macy’s. It’s all part of the
excitement that we’ve been creating for 154 years.
Bloomingdale’s, America’s only nationwide, full-line, upscale
department store, is recognized for its originality, innovation and
fashion leadership. It truly is “Like no other store in the world.” In
fact, Bloomingdale’s is a leading attraction for visitors and tourists
coming to the United States from around the globe. This brand
includes 36 stores, bloomingdales.com and 12 Bloomingdale’s
Outlet locations. Bloomingdale’s operates in Dubai, United Arab
Emirates, under a license agreement with Al Tayer Insignia, a
company of Al Tayer Group LLC.
FOCUSING ON AN UPSCALE NICHE
Bloomingdale’s is separating itself from the mainstream and
reinforcing its position as an authority for upscale, contemporary
fashion. Customers are attracted by the latest styles from the hottest
brands, such as Armani, Burberry, Chanel, Christian Dior, David
Yurman, Jimmy Choo, John Varvatos, Louis Vuitton,
GUCCI, Miu Miu, Prada, Ralph Lauren Black Label,
Theory, Tory Burch, MaxMara, Sandro, Mage,
Zadig & Voltaire, The Kooples, Reiss and LK
Bennett, to name a few. Bloomingdale’s
shoppers have come to expect and
savor variety – the newest looks from
established brands, as well as unique
products from rising young designers.
Supporting these fashion brands
are exceptional customer amenities –
international visitors centers, personal
shoppers, outstanding fitting rooms and
lounges – elegant events and personalized,
attentive service that strengthen customer
relationships and build loyalty.
In 2012, Bloomingdale’s launched its Loyallist
program, which rewards customers who shop in
store, online and outlets – no matter how they pay.
MACY’S INC. ISONEOFTHENATION’SPREMIEROMNICHANNELRETAILERS WITH
FISCAL  SALESOF . BILLION. THECOMPANYOPERATESTHEMACY’SAND
BLOOMINGDALE’SBRANDSWITHNEARLY  STORESIN  STATES THEDISTRICT
OFCOLUMBIA GUAMANDPUERTORICOUNDERTHENAMESOFMACY’SAND
BLOOMINGDALE’S; THEMACYS.COMANDBLOOMINGDALES.COMWEBSITES AND
 BLOOMINGDALE’SOUTLETSTORES. BLOOMINGDALE’SINDUBAIISOPERATED
BYALTAYERGROUPLLCUNDERALICENSEAGREEMENT.
IWANTTOSHOPWHENAND
WHEREIT’SCONVENIENTFORME.