Logitech 2004 Annual Report Download - page 58

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computers will bring additional demand for complementary personal interface products. Additionally, new
technology provides the ability to digitally capture handwritten notes and messages, and thus creates further
opportunities in the mobile environment. Wherever and whenever people want to access, create or consume
digital information, the need for an intuitive interface will remain, and with it the opportunity to deploy Logitech
products and design expertise across these environments.
Products
Logitech operates in a single industry segment encompassing the design, development, production, marketing
and support of personal interface products. Most of the Company’s products share certain characteristics such as
common customers, common sales channels or common company infrastructure requirements.
Logitech’s personal interface products include input and pointing devices such as corded and cordless mice,
trackballs, and keyboards; interactive gaming devices such as joysticks, gamepads and steering wheels; multimedia
speakers; headsets; web cameras; and with its acquisition of Intrigue Technologies, advanced remote controls. The
Company’s product families are summarized below.
•Mice. Logitech offers many varieties of mice, sold through OEM, system builder and retail channels.
Most cordless pointing devices from Logitech use the Company’s proprietary 27 MHz digital radio
technology to transmit data to the host computer. Optical technology is rapidly replacing the ball with a
tracking system that works via light, using a light beam to illuminate surfaces on which the mouse is
traveling. All premium retail models are bundled with Logitech®SetPoint®software, enabling users to
program mouse buttons for specific tasks (for example, double-click) and to scroll through long
documents and Web pages. New models in Logitech’s Click!™series feature the Company’s tilt wheel
plus zoom capability, which allow users to scroll in three dimensions. These mice also include a mini-
receiver that makes it easier for consumers to install and use their cordless mouse. The Company’s
MX™series of mice is powered by the MX Optical engine, which captures up to 5.8 megapixels of
surface tracking information every second. The series features eight programmable buttons, including a
quick switch program selector and a proprietary “cruise control” scrolling system that provides rapid
document scrolling. Logitech’s newest addition to the MX series is the MX™510, a high-performance
corded mouse for precision gamers. The flagship product of the MX family, the cordless, rechargeable
MX™700, uses Fast RF™technology for a response rate equal to that of a corded USB connection. The
Company also sells both corded and cordless mice that are designed specifically for OEM customers.
The Company also introduced its first Bluetooth®product in 2002 – the Logitech Cordless Presenter™,
designed for electronic presentations. In 2003, Logitech introduced the MX™900 Mouse, which is a
Bluetooth version of the MX700.
•Trackballs. Logitech produces several trackballs for the retail channel. All corded and cordless models
use the Company’s patented Marble®optical sensing technology, which enables reliable, accurate
operation without the need to regularly clean the device to prevent buildup of dust or grease. The newest
Cordless Optical TrackMan®trackball features a “cruise control” scrolling feature as well as several
new programmable buttons to enhance usability.
•Keyboards and Desktops. Logitech offers a variety of corded and cordless keyboards, from the newest
award-winning top-of-the-line diNovo™Media Desktop™, which has redefined desktops with a sleek
new low-profile keyboard style, a separate Media Pad and a rechargeable mouse that serves as a
Bluetooth hub, to the basic Access™Keyboard, an affordable, attractive corded unit. All premium
keyboards offer Logitech’s innovative iTouch®software or Setpoint Software for Bluetooth. iTouch
features one-touch access to various Internet sites and key functions, making it easy to listen to music on
the Web and download MP3 files. In addition, it provides quick access to favorite Web sites, email and
search functions. The diNovo Desktop also ships with Logitech developed Media Desktop Software,
which includes a full-screen media interface that is visible from up to 10 feet away, and can be
controlled by the Media Pad from a range of up to 30 feet.
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