LinkedIn 2011 Annual Report Download - page 12

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Please find page 12 of the 2011 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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•LinkedIn Career Pages.Enterprises and professional organizations are able to customize the career
section of Company Profiles and content on Career Pages to allow potential candidates to learn more
about what it is like to work at the enterprise or professional organization, whom to contact if they are
interested in a position and what relevant opportunities are available.
We also recently announced the development of a new product, LinkedIn Talent Pipeline, which will be a
solution for recruiters that will give them the ability to more easily manage all of their talent leads in one place.
LinkedIn Talent Pipeline will be available as a standalone solution, or as part of Recruiter.
LinkedIn Jobs. Enterprises and professional organizations of all sizes are able to advertise job opportunities
on our network. Jobs includes:
•Self-service Posting. This service enables recruiters and hiring managers to post and manage job
opportunities on our network.
•TalentMatch.Candidate recommendations are presented to a job poster. Once a job is posted,
TalentMatch evaluates the characteristics of the job and automatically finds the most relevant member
profiles. TalentMatch customers can view these recommendations and directly message relevant
candidates.
•Jobs You May Be Interested In (JYMBII).We use profile data to display relevant job postings to
members even if they are not conducting a job search. Job recommendations are displayed on a
member’s homepage and can also be displayed on other websites.
•Work With Us.Enterprises and professional organizations can elect to display the JYMBII module as
an add-on to each of their employee’s profiles, allowing them to leverage their employee base to attract
relevant candidates.
Subscriptions
•Talent Basic, Talent Finder and Talent Pro.The Talent family of products enables recruiters and
hiring managers to find, contact and manage potential candidates, leveraging Premium Search Filters,
InMail, Profile Organizer and other premium features.
•Job Seeker Basic, Job Seeker and Job Seeker Plus.The Job Seeker family of products enables
members to stand out to recruiters and hiring managers via the Job Seeker badge, which is visible on
their profile and in search results, Featured Applicant status in the applicant list for jobs they apply to,
and InMail.
Marketing Solutions
The goal of our marketing solutions is to enable marketers and advertisers to reach and engage with the
most relevant audience and connect them to relevant products and services.
LinkedIn Ads. Our self-service platform enables advertisers to build and target their advertisement to our
members based on information in their profile. LinkedIn Ads includes the following features:
•Targeting. Ads are targeted to specific members based on their profile information. Targetable
attributes include the member’s title, function, employer, industry and geography.
•Daily Campaign Budgets. A maximum daily budget can be set for advertisements.
•Campaign Management. Advertisers can set up and manage multiple campaigns as well as multiple
ad units per campaign.
•Reporting. Advertisers can continuously monitor clicks, impressions, click-through rates, average
cost-per-click and total budget spent by ad.
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