Konica Minolta 2008 Annual Report Download - page 9

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Future Strategies
In the years ahead, we will invest heavily to develop unparalleled technologies and
improve our products. We have introduced a new polymerized toner that has more
advanced features than our current product, expanding the color gamut and matching
the bright and vivid reproduction of Super Video Graphic Array (SVGA) displays, one
standard used for PC displays. Such a new toner delivers image quality in production
printing on a par with offset printing, thereby enabling us to expand further in a printing
industry where image quality is so crucial.
We aim to expand our product range beyond the light production printing area to
encompass the middle-to-heavy production printing area.
We will use the marketing networks of both Graphic Imaging business and Business
Technologies business to enhance synergies within the Group while reinforcing ties with
external partners so that we can expand our lineup and marketing channels.
Our global strategies will include using our alliance with the Netherlands-based Océ
N.V., one of the top players in production printing, to strengthen our presence in Europe.
We will reinforce sales in North America through Danka Office Imaging Company
(DOIC), a leading seller of imaging equipment in the United States. That acquisition will
enable us to increase market share to dominate the local production printing sector.
SECTION II
Two Key Alliances
In April 2008, we concluded a strategic business alliance with Océ N.V., which is headquartered in Venlo, the Netherlands. This
company has an array of high-speed printing technologies, and has built strong direct sales and service networks in the offi ce and
production printing fi elds. The arrangement entails jointly developing fast monochrome and color models for the highly promising
light and mid-range production printing segments. The sales strategy will be for us to provide Océ N.V. with all our offi ce multi-
functional peripheral (MFP) product line on an OEM basis. Both sides will supply each other with production printing equipment
for marketing through both brands and sales channels. The alliance will enable us to become an industry-leading equipment and
software supplier in offi ce and printing production systems alike.
In June 2008, we completed the acquisition of Danka Offi ce Imaging Company (DOIC) of St. Petersburg, Florida, U.S.A. We will
employ DOIC’s impressive customer base and sales and support structure to boost our North American market share. The acquisi-
tion will greatly expand our production printing sales force and accelerate efforts to strengthen that business area. We will also be
able to use DOIC’s sales network to step up sales of our offi ce MFPs and printers.
These moves in Europe and North America are part of what will be an even more concerted global drive in the years ahead to
accelerate sustainable Group growth.
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