Konica Minolta 2008 Annual Report Download - page 29

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Corporate Social Responsibility (CSR)
Basic Concepts
CSR activities underpin Group management, which honors a philosophy of creating new value and the spirit of the Konica
Minolta Group Charter of Corporate Behavior. That document defines our relationships with communities and how we can
change to better contribute to society. A fundamental goal of the charter, which champions creating new value, is to ensure
that the Group engages in CSR activities that make it vital to a sustainable society with collective groupwide efforts.
Prioritizing the Environment
Environmental preservation is a prime CSR focus. Indeed, we cannot expand without addressing this important global issue.
The primary concept of our product design is to employ energy and resources conservation ideas. In production, our mission
is to minimize the energy consumption of our plants. We champion green purchasing, collaborating with suppliers to eliminate
hazardous chemical substances from parts.
Our dedication to innovations that offer outstanding environmentally conceived performance translates into MFPs that mini-
mize electric power consumption and the new organic electroluminescent lightning system based on our proprietary environ-
mental technologies.
All Group activities are in line with a drive to become the industry leader by making consistent efforts in strengthening
the environmental and quality fundamentals as a manufacturing while cutting waste, reusing resources, and emitting fewer
hazardous substances.
Environmental Protection
Energy Conservation Prize
The bizhub C650/C550 color MFPs won Director General Prize in the 18th Energy
Conservation Awards for 2007 of Japan’s Agency for Natural Resources and
Energy. We released those models earlier that year. Their key environmental features
include an inductive-heating fusing process to shorten warmups and reduce standby
power consumption and our new polymerized toner, which fuses at lower temperatures.
Blue Angel Certification
We have worked assiduously to clear Germany’s Blue Angel standards, which set stringent
standards on levels of noise, vibration and volatile organic compounds emitted by prod-
ucts during use. Despite the introduction of increasingly strict standards, machines in the
bizhub series received Blue Angel certification in the fiscal year ended March 2008, the
best record in our industry.
Pursuing world-class corporate social responsibility management is a key tenet of Konica Minolta’s FORWARD 08 initiative.
We have accordingly undertaken ongoing efforts from economic, social, and environmental perspectives to ensure sustain-
able Group growth while earning society’s trust.
Highlights for the Fiscal Year Ended March 2008
FTSE4Good Global Index
Konica Minolta Holdings has been a consecutive constituent of the FTSE4Good Global
index as of June 2008, an index used by CSR and sustainability-conscious investors as well
as SRI (Socially Responsible Investment) funds, since being first chosen in March 2003.
What is FTSE4Good Global?
The FTSE4Good Index Series has been designed by FTSE International, an independent company
jointly owned by the U.K. newspaper The Financial Times and the London Stock Exchange, to mea-
sure the performance of companies that meet globally recognized corporate responsibility standards
from three perspectives—the environment, society, and human rights. Currently, approximately 900
companies have been included in this Index.