Konica Minolta 2008 Annual Report Download - page 17

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14
Update on FORWARD 08
Basic Policies
(1) Promote growth by leveraging collective
Group resources
(2) Build a new corporate image
(3) Promote world-class CSR management
FORWARD 08 Achievements in the Fiscal Year
Ended March 2008
In the fiscal year ended March 2008, the second year
of this initiative, our Business Technologies and Optics
businesses achieved excellent performance on the
strength of strategic investments and business efforts.
Consolidated operating income was ¥119.6 billion,
comfortably exceeding the targets of ¥110.0 billion
that we originally set for the fiscal year ending March
2009, the last year of the plan.
We overhauled FORWARD 08 in April 2007 to
ensure that we could reach our objectives and accel-
erate ongoing expansion. We set short-, medium-, and
long-term priorities for each business area and swiftly
executed action plans.
In Business Technologies business, where we are
making groupwide efforts under our genre-top
strategy, we strengthened competitiveness by launch-
ing five new color MFPs for general office use and
one production printing model during the term.
We acquired leading German and U.S. MFP deal-
ers in September and November 2007, respectively,
to bolster our genre-top strategy. In April 2008, we
entered into a strategic partnership with Océ N.V., a
leader in the European production printing market,
to solidify our regional foundations. In June 2008, we
completed the acquisition of Danka Office Imaging
Company (DOIC) in the United States to enhance sales
and market share as part of efforts to accelerate our
ongoing expansion.
In Optics business, we began operating a fifth TAC
film plant in Kobe, Japan in November 2007 to take
advantage of rising LCD demand, which helped us to
increase our market share for TAC film with viewing
angle expansion function and other high- performance
products for VA mode LCDs. Sales have been solid
for high-end products, including optical pickup lenses
for next- generation DVDs. We have won accolades
for our glass hard disk substrates that have particular
com patibility with perpendicular magnetic recording
systems, to which the market is shifting, and are
Konica Minolta deployed FORWARD 08, a three-year
medium-team business plan started in April 2006 to maximize
new added value in its businesses and optimize its corporate value.