Konica Minolta 2008 Annual Report Download - page 7

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Business Trends and Competitive Position
Our unit sales in the key color production printing segment grew 10% year on year in
the fi scal year ended March 2008, compared with a 4% rise in overall MFP sales and 20%
year-on-year value growth. In terms of market share, we achieved high market shares
in the fi scal year ended March 2008 in color production printing after fi rst entering this
market in the fi scal year ended March 2004. We project a double-digit increase in unit
shipments for the fi scal year ending March 2009, which would also drive demand for
toner and other consumables.
We intend to maintain and build our top market position and sustain growth by
cultivating new sales channels and by continuing to collaborate with business partners.
Technological Competitiveness
Konica Minolta’s unique polymerized toner is an industry leader for its outstanding
image quality, low noise, and fast output capabilities. Our production printing models
incorporate diverse technologies that give us an excellent competitive edge.
Our toner is perfect for production printing equipment because the particles are
smooth and uniform and fuse at low temperatures, enabling copiers and printers
to output quickly at high resolutions. The results are as natural as those from offset
printing, notably in terms of uniform images, broad color gamuts, and low-gloss output
due to oil-free fusing. On top of that, excellent fusing performance enables printing on
everything from regular thin-coated papers to high-quality thick stock.
Our Strategies
Konica Minolta’s Production Printing Business Growth
New product introductions
Color
Monochrome
bizhub PRO 8050
bizhub PRO 1050
bizhub PRO C500 bizhub PRO C6500
bizhub PRO 1050e
bizhub PRO 920
bizhub PRO C5500
0807060504
0
25
50
75
100
(Fiscal years ended March)
(Billions of Yen)
Expansion
of toner
plant
Expansion
of photo
conductor
plant
SECTION II
0
10,000
20,000
+10%
+15%
Konica Minolta’s Production Printing
Unit Sales Growth
07 08 09
Projection
(Fiscal years ended March)
(Units）
Note: Production printing sales amount for the fi scal year ended March 2004 is not available because this is the fi rst year we entered the market.
5