Konica Minolta 2005 Annual Report Download - page 20

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18
As a result, Business Technologies sales for fiscal year ended March 2005 were
¥564.8 billion, while operating income was ¥55.8 billion.
THE GENRE-TOP STRATEGY
In order to grow sales in the rapidly expanding color MFP market, the Group is
targeting specific product models and segments as part of its genre-top strategy in
MFP. As Konica Minolta is particularly competitive in the segment 2 and higher
tandem engine-based market segments, it has established leading market shares in
this genre in the European and U.S. markets and is also working to increase market
share in other segments. The current driver of the Group’s genre-top strategy is the
bizhub C450, which was marketed in the spring of 2005. Featuring bizhub open API
platform firmware and compatibility with various office network environments, it is
Konica Minolta’s strategic color MFP product. As sales in Japan have been recording
strong growth since it was first marketed, the Group believes this strategic product
will make a significant contribution to performance in fiscal 2005 on full-fledged
overseas sales.
Under the V-5 Plan, the Group is aiming for a market share in excess of 20% and
sales of 450,000 units in segment 2 or above color MFPs by the end of fiscal 2008.
POLYMERIZED TONER PRODUCTION CAPACITY AND STRATEGY
Polymerized toner demand is expanding along with progress in the shift to color.
Consequently, the Group aims to raise the production ratio of polymerized toner to
over 80% by fiscal 2008. Polymerized toner has superior image quality, cost and dura-
bility characteristics, and in addition is an environmentally-conscious toner for the next
generation, where carbon dioxide (Co2), nitrogen oxide (NOx), and sulfur oxide (SOx)
emissions are reduced 40% in the production process compared to conventional toner.
Additional polymerized toner production capacity scheduled to be completed in the
fall of 2005 in Yamanashi, Japan, and a new plant scheduled to be built in Nagano,
Japan in 2006 are expected to result in total annual production capacity of 15,000
tons, making Konica Minolta the largest producer of polymerized toner in the world.
Share of Sales by Product
(Fiscal year ended March 2005)
MFP
¥475.0
Billion
LBP
¥89.8
Billion
Business Technologies
Location
Annual Production
Capacity
Completed
Yamanashi, Japan
May 2003
(To be expanded in
November 2005)
~6,000 Tons
Factory No. 2
Nagano, Japan
September 2006
~7,000 Tons
Factory No. 3
Yamanashi, Japan
December 2000
~2,000 Tons
Factory No. 1
Polymerized Toner Production Capacity