Konica Minolta 2005 Annual Report Download - page 12

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10
Overview of the V-5 Plan
10
Group aims to focus on the segment 2 and above color MFPs and to strengthen its
direct sales workforce in the major markets of Europe, the U.S. and Japan, while at
the same time expanding its dealer network.
ENHANCING COST COMPETITIVENESS
The Group believes that strengthening cost competitiveness in response to the rapid
decline in product prices is an important management priority. In MFP toner, there is
a rapid shift under way from conventional crushed toner to more advanced and low-
cost polymerized toner. As a result, the Group aims to improve cost competitiveness
by raising the ratio of machines using polymerized toner from 30% in fiscal 2004 to
over 80% by fiscal 2008. Given the shift to polymerized toner, the Group aims to
ensure commanding cost competitiveness through the early establishment of the
world’s largest production capacity for polymerized toner, and it should achieve this
goal with the expected completion of capacity expansion in Yamanashi, Japan in the
fall of 2005 and the expected start-up of operations at a new plant in Nagano, Japan
in 2006. In addition, the Group is increasing production capacity in China with the
construction of a new equipment assembly plant in Wuxi and aims to further expand
local procurement capacity in China to achieve further cost savings.
Western Europe The United StatesJapan
Konica Minolta
12.3%
Konica Minolta
3.0%
Konica Minolta
15.7%
Color Copier Market Shares in Major Regions in 2004 (Units)
Source: Gartner-Dataquest
(May 2005) GJ05203
Source: Gartner-Dataquest
(May 2005) GJ05203
Source: Gartner-Dataquest
(May 2005) GJ05203
Source: IDC Worldwide Printer
Tracker, Q4 2004
Global Color Page
Printer Market Shares
in 2004 (Units)
Konica Minolta
1 11.8%