Kia 2010 Annual Report Download - page 6

The Definition of Design
Soul continues to be our proudest achievement in design. In
its latest format, the Soul features interior and exterior design
that raises the level of luxury as well as advanced safety and
efficiency.
Trendsetter of Urban Mobility
Newly outfitted with sporty urban lines, 2011 brings the
Sportage R firmly within the Kia design family. Beneath its
sleekly tailored skin, this high-fashion SUV boasts an upgraded
six-speed transmission, higher power performance and greater
fuel efficiency. From cityscapes to mountainsides, the Sportage
R is turning heads the world over.
Stunning New Features
The Forte GDI sports a gasoline direct injection engine with six-
speed automatic transmission for dramatically improved driving
performance. The ambitious Forte GDI line-up includes sedan,
coupe and hatchback models. To meet the demand for semi-mid
size LPi vehicles that meet a diverse range of customer needs,
Kia installed the LPi engine in the dynamically-styled Cerato. By
flexibly applying Kia’s engine technology to various car designs
with improved features, Kia is maximizing satisfaction for more
customers worldwide.
New Level of Safety & Luxury
The 2011 Cadenza is bursting with passenger-focused
innovations. It’s safer, quieter and more comfortable than
ever, with a range of optional features that strike the right
balance between practical value and sheer delight. This
year’s Cadenza was designed to be the most competitive
new entrant in the semi large-size sedan segment, where
the previous generation Cadenza has established a firm
following.
Heading for New Horizons
We set the next-generation Optima on a pedestal as
the representative icon of Kia’s design revolution. A top
performer in fuel efficiency and safety, the Optima also
happens to be such an eye-catcher that it recently brought
home the globally renowned 2011 iF Product Design
Award. This is where the search ends for the world’s most
confident and admired mid-size sedan.
2010 NEW MODELS ECO-FRIENDLY MODELS &
CONCEPT CARS
Green Car Revolution
This diesel hybrid concept car features a 1600cc
motor that operates organically in conjunction
with a 40kW electric motor. By reducing engine
displacement volume relative to the current Sorento,
total weight is reduced by approximately 8%, while
overall environmental impact-minimizing features
combine to lower CO2 emissions by up to 30%.
New Concept of Future Mobility
This three-seat compact concept car’s name was
inspired by our vision of a pollution-free vehicle that
would have ‘mass popular’ appeal. PoP is a zero-
emission electric concept car equipped with an 18kWh
lithium polymer gel battery and a high-efficiency
electric motor.
Taking Flight for the Future
The KV7 is a van concept car with modern design for
those with active lifestyles. It maintains the practicality
demanded by van customers, but injects a sense of
freedom and adventure that people expect to find in
sports cars or SUVs. The most notable design feature is
the gull wing door, which expands the vehicle’s interior
space.
KV7
PoP
At the Forefront of the Industry
The Optima Hybrid melds Kia Motors’ first-of-its-kind
gasoline-electric hybrid power system to the existing
Optima design. The result is an eco-friendly entrant to the
hybrid market that offers peak fuel efficiency and aggressive
small-engine performance by applying a parallel-type hybrid
system.
Stylish Sustainability
State-of-the-art technology in the Forte LPi Hybrid delivers
the combined benefits of low environmental impact and
maximum value for money. The CO2 emission profile of the
Forte Hybrid’s LPi-electric system rivals that of any car on the
road today, but that’s not the only reason to drive one: the
exterior styling provides some serious curbside ‘wow’ factor.
Driving Urban Mobility
Venga is a concept car designed exclusively for the European
market. We began with the observation that other companies’
MPVs sacrificed too much style with their singular focus on
functionality. Our designers applied Kia’s signature grille to the
front profile, expanded the window coverage and carved out
a panoramic sunroof to flood the cabin with natural light. The
result is a new-concept, city-styled MPV which showcases
the innovation and inspiration that is driving Kia’s success.
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