Kia 2010 Annual Report Download - page 3

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The world’s auto market has endured volatile changes in the past few years. Companies that
lacked the ability to adapt to change lost ground, while those that worked hard to prepare
themselves for the new order were rewarded with impressive gains. The economic climate
of recent years has taught us that we need to foster creative change and embark on endless
challenge as core competencies if we are to triumph under any circumstances.
In this time of uncertainty, the decisive factor in gaining market share will be our improved
capacity to respond to the demands of the market and provide total customer satisfaction.
2010 was a landmark year for us, in which Kia Motors captured the attention of the world and
earned the admiration of our customers and competitors alike. We have demonstrated our
ability to tap into future drivers of growth under difficult circumstances; namely, Kia Motors
used the economic slump to launch competitive new products that propelled the company
to the ranks of the world’s top carmakers in terms of production and sales. The recent surge
in sales volume has driven impressive gains in the company’s stock price, and corresponding
improvements in Kia’s credit ratings. Just as important, we entered a new era in labor relations,
joining hands with our union membership in an unprecedented spirit of cooperation and shared
vision. Indeed, stable labor relations are crucial for our efforts to build brand value and be
regarded by our customers as a trustworthy company.
Although our achievements in 2010 were beyond significant, we refuse to rest in 2011.
Sustainable growth is achieved through constant effort, and we will use our time wisely to
strengthen the company’s fundamentals. Having only recently joined the ranks of the world’s
most successful carmakers, we are now eager to solidify our competencies in production,
sales, product development, design, quality management and R&D.
As a global leading company, we will make 2011 another outstanding year in our company’s
great history. Kia’s unique corporate culture has been reinforced and rejuvenated by our
success, and we are striding forward to meet the challenges of the future with confidence and
pride.
Thank you.
Mong-Koo Chung
Chairman
Kia Motors will strengthen our
prestige in the global auto industry
through creative changes and
endless challenges.
CHAIRMAN’S MESSAGE
04 COMPONENTS OF SUSTAINABLE GROWTH 05
KIA MOTORS ANNUAL REPORT 2010